Competitive support that wins revenue doesn’t start with content. It starts with clarity. You build that clarity by running Sales Confidence Surveys, Threat Analyses, and Win-Loss Interviews. Learn more.


Sales Confidence, Threat Analysis, Win-Loss: The Starting Point for Impactful Competitive Deal Support

“How do I close the deals in front of me – today?” The future of CI isn’t competitor‑first. It’s deal‑first. Learn how to support your sellers, today and in the future.

From Competitor-First to Deal-First

The best competitive intel lies within the four virtual walls of your organization. Your sales team and internal experts are your best source of competitive intelligence.

How to Access Competitive Intel from Your Revenue Teams

This guide is all about nailing those critical first steps of building your win-loss program.

How to Build the Foundations for a Successful Win-Loss Program

Curious about launching a win-loss program but unsure where to start?&nbsp;&nbsp;Join us for a 45-minute virtual Peer Circle event designed exclusively for Klue’s customers who know compete inside and out. You’ll connect with fellow competitive enablement practitioners to learn how top teams are integrating their CI programs with AI and buyer insights to run smarter, more impactful programs.Here’s what we’ll dig into together:🔹 How do you currently conduct win-loss, if at all?🔹What’s your dream-state win-loss program look like? Where are you stuck?&nbsp;🔹 What’s one thing you wish was easier or faster in your current workflow?This is an interactive, peer-to-peer conversation moderated by Ryan Sorley, VP of Win-loss and author of Blindspots. This form is designed for learning and sharing. Bring your questions, challenges, and best ideas.Seats are limited - grab yours now!

Peer Circle: Win-Loss

You're Invited! 🍽️✨In town for the PMA Leaders Summit or local to NYC? Join fellow product marketing, CI, and marketing leaders for a private dinner hosted by Klue. We’ll share a meal, swap ideas, and dive into how AI is reshaping the product marketing function—from positioning and messaging to competitive intel and GTM.<ol><li data-list="bullet">📍 Where: Copinette – A chic Midtown spot with American cuisine and French flair</li><li data-list="bullet">📅 When: Wed, Jun 11 at 6:15pm EST</li><li data-list="bullet">🍷 Why: Because forward-thinking marketers deserve a great meal—and even better conversation</li></ol>Spots are limited. If you can no longer make it, please let us know ASAP.

Dinner & Dialogue: AI’s Role in Product Marketing

PMMs shouldn’t have to choose between strategic work and helping sales win.But when deal support turns into one-off fire drills, it’s easy to lose time, credibility—and revenue.This event is built for PMMs and compete leaders who want to scale their impact across every deal—without being pulled into every call.You’ll walk away with 5 proven plays you can run to:<ol><li data-list="bullet">Identify revenue threats faster</li><li data-list="bullet">Build wedges that stick with sellers</li><li data-list="bullet">Equip teams to win without constant hand-holding</li></ol>We’re breaking down what the best PMMs do to influence deal outcomes at scale—from wedge design to objection frameworks to internal threat analysis.This isn’t a product demo. It’s a strategy session for PMMs who want to operationalize enablement that actually moves revenue.(Okay… there is a demo. And it’s big. But we’ll get to that later.)

5 Plays to Support Competitive Deals (yes, with AI)

Join folks from the Klue Crew for Coffee &amp; Compete: Toronto, a no-BS, straight-talking morning about how AI can be used in compete, common challenges, and the seriously cool agentic tools Klue is building into our platform.<h3>What's brewing ☕</h3><ol><li data-list="bullet">Common challenges with AI in competitive enablement and where the world is headed (our lessons learned after 5+ years of AI development)</li><li data-list="bullet">Using agents for competitive research </li><li data-list="bullet">The inside track on using agents to personalize content for sellers (spoiler: it’s about making the platform work smarter for you)</li></ol>Whether you’re looking to supercharge how you display compete content to your sellers or trying to feed quality intel into your enterprise LLMs, this casual hangout is where you’ll get the unfiltered story straight from our product leaders.No PowerPoints. No corporate-speak. Just honest conversation about the tech we’re building to make your compete life easier.Come curious. Leave caffeinated and informed. 💡

Coffee & Compete: Toronto

Your home to level up your competitive intel skills, for free. Connect with peers in the industry, learn from others in AMAs and workshops, and celebrate at our larger events.

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