resource

video

win-loss

competitive enablement

career development

product update

competitive positioning

getting started

exec buy-in

battlecards

product marketing

sales enablement

tools & integrations

Klue

churn analysis

partner

competitive research

In this guide, we’ll show you how to:
-Structure your tagging framework for maximum insights
-Apply tagging best practices
-Avoid the common tagging pitfalls that derail analysis

How to Tag Win-Loss Interviews

In this blog, we’ll walk you through five of the most effective methods for getting your insights into the right hands so they can start driving action. 

Driving Action: 5 Ways to Distribute Win-Loss Insights Across Your Org

You’ve set up your win-loss program, conducted buyer interviews, gathered seller feedback, and carefully tagged each conversation.

The next critical step? Analyzing all the data.

How to Analyze Win-Loss Data 

How to Recruit and Conduct a Win-Loss Interview

Learn how to upload your own Win-Loss interviews into Klue and see how it automatically analyzes your transcript and generates insights using AI.

How To With Klue: Upload and Automatically Analyze Win-Loss Interviews

Hunter shares how to drive action with win-loss insights during this live Power (Half) Hour community event

How to Drive Action With Win-Loss Insights

In this Ultimate 7-Step Guide, we’ll share everything you need to know about building a win-loss program from the ground up.

The Ultimate 7-Step Guide to Win-Loss Analysis

An Inside Look At Klue's New 360° Win-Loss

How Market Leaders Combine Win-Loss & Competitive Enablement

What’s the difference between a program that launches successfully and those that fail? Program readiness. 


From Zero to Hero: Launching Your Win-Loss Initiative with ReadyGo

Join Hunter Sones, Klue's in-house Competitive Enablement Manager, as he shows you how to build a win-loss program that keeps your org informed and drive change.

How to Drive Action with Win-Loss Insights

Learn how to use Klue Win-Loss tag your deal calls.

Find out more about how Klue can win you more deals:
https://web.klue.com/get-demo

How To with Klue: Tagging Win-Loss Interviews

In this extra special Power (Half) Hour, Ryan Sorley, VP of Win-Loss at Klue and author of Blindspots walked us through tactics you can implement tomorrow to get your win-loss program up and running (or back on track!)

How to Launch a Win-Loss Program

It's the first CE LIVE show of the year and it was a beauty! Adam was joined by DoubleCheck Research Director, Robyn Welfare, and Klue's Competitive Enablement Manager, Brandon Bedford to talk best practices for sharing win-loss analysis insights with your executive team. Thanks to everyone who joined the session, participated in the chat, and came on camera to ask their questions!

About Klue:
 
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Sharing Win-Loss Analysis Insights with Your Exec Team | Competitive Enablement Show LIVE - Ep. 10

Not all win-loss interviews are made equal. 

That's why our expert Research Directors at Klue developed the D.E.P.T.H model — our framework for conducting the most impactful win-loss interviews possible. 

Hear how our experts use this framework across thousands of interviews, and how you can level up the depth of conversations you have with your buyers. After this session, you'll be interviewing like Letterman in no time.

Klue's D.E.P.T.H model for Running Effective Win-Loss Interviews

Your home to level up your competitive intel skills, for free. Connect with peers in the industry, learn from others in AMAs and workshops, and celebrate at our larger events.

The Compete Community by Klue

Job Title

Connect with others, attend community events, watch content anytime and more!

Login or Sign Up for more

To unlock all parts of the community and get the best experience, complete your profile.