The Compete Community by Klue
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5 Plays to Support Competitive Deals (yes, with AI)
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5 Plays to Support Competitive Deals (yes, with AI)

# sales enablement
# AI

PMMs shouldn’t have to choose between strategic work and helping sales win.

But when deal support turns into one-off fire drills, it’s easy to lose time, credibility—and revenue.

This event is built for PMMs and compete leaders who want to scale their impact across every deal—without being pulled into every call.

You’ll walk away with 5 proven plays you can run to:

  1. Identify revenue threats faster
  2. Build wedges that stick with sellers
  3. Equip teams to win without constant hand-holding

We’re breaking down what the best PMMs do to influence deal outcomes at scale—from wedge design to objection frameworks to internal threat analysis.

This isn’t a product demo. It’s a strategy session for PMMs who want to operationalize enablement that actually moves revenue.

(Okay… there is a demo. And it’s big. But we’ll get to that later.)

Speakers

Jason Hersh
Principal Market Intelligence @ Gainsight
Kimberly Bauer
Director of Competitive Intelligence @ SentinelOne
Cody Bernard
Director of PMM @ Klue
Clara Smyth
Director, Competitive Enablement Services @ Klue
Hunter Sones
Competitive Intelligence @ Boomi
Katie Berg
VP, Marketing @ Klue

Agenda

From3:00 PM, GMT
To3:02 PM, GMT
Tags:
Opening / Closing
Welcome
From3:02 PM, GMT
To3:11 PM, GMT
Tags:
Keynote
The Confidence Pulse
Speakers:
Clara Smyth
From3:11 PM, GMT
To3:24 PM, GMT
Tags:
Presentation
The Value Wedge
Speakers:
Cody Bernard
From3:24 PM, GMT
To3:33 PM, GMT
Tags:
Presentation
The Differentiated Follow-Up
Speakers:
Jason Hersh
From3:33 PM, GMT
To3:40 PM, GMT
Tags:
Presentation
The Criteria Shaper
Speakers:
Kimberly Bauer
From3:40 PM, GMT
To3:51 PM, GMT
Tags:
Presentation
The Objection Defuser
Speakers:
Hunter Sones
From3:51 PM, GMT
To4:01 PM, GMT
Tags:
Panel Discussion
Group Q&A
Speakers:
Jason Hersh
Cody Bernard
Clara Smyth
Hunter Sones
From4:01 PM, GMT
To4:09 PM, GMT
Tags:
Presentation
LIVE Agent Walkthrough
Speakers:
Cody Bernard
Katie Berg
Event has finished
June 12, 3:00 PM, GMT
Online
Organized by
The Compete Community by Klue
The Compete Community by Klue
Event has finished
June 12, 3:00 PM, GMT
Online
Organized by
The Compete Community by Klue
The Compete Community by Klue