Learn how the best competitive experts enable every department with the competitive intel they need to win.
Your marketing team wants differentiated messaging. Your sales team wants new intel on competitor pricing.
Your product team wants to see new feature updates in the market. Your CEO wants the lowdown on an emerging competitor making noise.
There are a lot of wants out there.
How do you enable every department with the competitive intel they need to win?
You learn from the experts who do it every single day. Here’s what to expect at the Winner's Circle:
| 6 expert-led sessions | Live roundtables with speakers | 1:1 connections |
| Enjoy short, tactical 20-minute sessions from the best compete experts around. | Hop on for live Q&A with presenters immediately after the session. | Connect with your compete peers for short 1:1's via our community matching platform. |
Connect with your peers for 5-min speed networking sessions.
A compete program without the support of your executive team is a compete program destined to fail.
Andy McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, shares how you can get your executives to value, advocate, and use competitive intel.
Connect with your peers for 5-min speed networking sessions.
Some relationships are hard to define. And in the world of compete, no partnership is more murky than competitive enablement and product teams.
Unless of course, you are Alex McDonnell at Airtable. Learn what competitive intel product managers actually need to inform their strategy and how Alex tailors compete to fit their needs.
Connect with your peers for 5-min speed networking sessions.
Win-loss programs uncover the juiciest intel on your competitors. But packaging hundreds of interviews and thousands of answers in a way that actually informs your business… well, that’s where things get tricky.
Ryan Sorley, CEO at DoubleCheck Research, Valerie Bonaldo, Director of Product Marketing at Seismic, and Derek O'Grady, VP of Customer Experience at Forrester join Brandon Bedford, Competitive Enablement Manager at Klue, to provide the best ways that you can distill and deliver win-loss insights to different departments across the business.
Connect with your peers for 5-min speed networking sessions.
Spoiler alert: buyers are evaluating you and your competitors long before your initial demo call. Join Clara Smyth, Sr. Product Marketing Manager at Slack, as she shares some of her favourite competitive marketing plays that you can use to get an advantage before a deal even begins.
Connect with your peers for 5-min speed networking sessions.
When it comes to the art of competitive selling, the devil is in the details.
Join Jody Geiger, Revenue Enablement Coach at Klue and host of Winning as Women, and two of Klue’s Sales Leaders, Erin Neal and Leigh Quinlan, as they walk through how they coach their sales reps to differentiate from the competitors throughout the deal.
Connect with your peers for 5-min speed networking sessions.
Rome wasn’t built in a day. And neither was a successful compete enablement program.
Dan Hamilton, VP of Competitive Intelligence at Salesforce, joins Jason Oakley, Sr. Director of Product Marketing at Klue, to share why the best compete programs — that enable the entire business — build their foundation with sales.
