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Winner's Circle: Competing Org-Wide
# virtual conference

Learn how the best competitive experts enable every department with the competitive intel they need to win.

Your marketing team wants differentiated messaging. Your sales team wants new intel on competitor pricing.  

Your product team wants to see new feature updates in the market. Your CEO wants the lowdown on an emerging competitor making noise.

There are a lot of wants out there.

How do you enable every department with the competitive intel they need to win? 

You learn from the experts who do it every single day.  Here’s what to expect at the Winner's Circle:

6 expert-led sessionsLive roundtables with speakers1:1 connections
Enjoy short, tactical 20-minute sessions from the best compete experts around.Hop on for live Q&A with presenters immediately after the session.Connect with your compete peers for short 1:1's via our community matching platform.
Speakers
Dan Hamilton
Dan Hamilton
VP Competitive Intelligence @ Salesforce
Clara Smyth
Clara Smyth
Senior Product Marketing Manager at Slack @ Slack
Andy McCotter-Bicknell
Andy McCotter-Bicknell
Head of Competitive Intelligence @ ClickUp
Alex McDonnell
Alex McDonnell
Market & Competitive Intelligence Lead @ AirTable
Valerie Bonaldo
Valerie Bonaldo
Director of Product Marketing @ Seismic
Ryan Sorley
Ryan Sorley
Founder and CEO @ DoubleCheck Research
Jody Geiger
Jody Geiger
Revenue Enablement Coach @ Klue
Derek O'Grady
Derek O'Grady
VP Customer Experience, @ Forrester
Rowan Noronha
Rowan Noronha
Founder & Host @ the Product Marketing Community
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing @ Klue
Brandon Bedford
Brandon Bedford
Competitive Enablement Manager @ Klue
Erin Neal
Erin Neal
Sales Manager @ Klue
Leigh Quinlan
Leigh Quinlan
Sales Manager @ Klue
Dan Hamilton
Dan Hamilton
VP Competitive Intelligence @ Salesforce
Clara Smyth
Clara Smyth
Senior Product Marketing Manager at Slack @ Slack
Andy McCotter-Bicknell
Andy McCotter-Bicknell
Head of Competitive Intelligence @ ClickUp
Alex McDonnell
Alex McDonnell
Market & Competitive Intelligence Lead @ AirTable
Valerie Bonaldo
Valerie Bonaldo
Director of Product Marketing @ Seismic
Ryan Sorley
Ryan Sorley
Founder and CEO @ DoubleCheck Research
Jody Geiger
Jody Geiger
Revenue Enablement Coach @ Klue
Derek O'Grady
Derek O'Grady
VP Customer Experience, @ Forrester
Rowan Noronha
Rowan Noronha
Founder & Host @ the Product Marketing Community
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing @ Klue
Brandon Bedford
Brandon Bedford
Competitive Enablement Manager @ Klue
Erin Neal
Erin Neal
Sales Manager @ Klue
Leigh Quinlan
Leigh Quinlan
Sales Manager @ Klue
Agenda
3:00 PM
3:10 PM
Opening / Closing

Welcome

Rowan Noronha
3:30 PM
3:50 PM
1:1 networking

1:1 Match

Connect with your peers for 5-min speed networking sessions.

+ Read More
3:50 PM
4:10 PM
Presentation

Winning Your Market With Competitive Intelligence

A compete program without the support of your executive team is a compete program destined to fail.

Andy McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, shares how you can get your executives to value, advocate, and use competitive intel.

+ Read More
Andy McCotter-Bicknell
4:10 PM
4:30 PM
1:1 networking

1:1 Match

Connect with your peers for 5-min speed networking sessions.

+ Read More
4:10 PM
4:30 PM
Q&A

Roundtable: Winning Your Market With Competitive Intelligence

Andy McCotter-Bicknell
4:30 PM
4:50 PM
Presentation

Bridging the Gap: The Secret to a Winning Partnership Between Compete and Product Teams

Some relationships are hard to define. And in the world of compete, no partnership is more murky than competitive enablement and product teams.

Unless of course, you are Alex McDonnell at Airtable. Learn what competitive intel product managers actually need to inform their strategy and how Alex tailors compete to fit their needs.

+ Read More
Alex McDonnell
4:50 PM
5:10 PM
1:1 networking

1:1 Match

Connect with your peers for 5-min speed networking sessions.

+ Read More
4:50 PM
5:10 PM
Q&A

Roundtable: Bridging the Gap: The Secret to a Winning Partnership Between Compete and Product Teams

Alex McDonnell
5:10 PM
5:35 PM
Panel Discussion

Distributing Win-Loss Insights Across the Entire Business

Win-loss programs uncover the juiciest intel on your competitors. But packaging hundreds of interviews and thousands of answers in a way that actually informs your business… well, that’s where things get tricky.

Ryan Sorley, CEO at DoubleCheck Research, Valerie Bonaldo, Director of Product Marketing at Seismic, and Derek O'Grady, VP of Customer Experience at Forrester join Brandon Bedford, Competitive Enablement Manager at Klue, to provide the best ways that you can distill and deliver win-loss insights to different departments across the business.

+ Read More
Brandon Bedford
Ryan Sorley
Valerie Bonaldo
Derek O'Grady
5:35 PM
5:55 PM
1:1 networking

1:1 Match

Connect with your peers for 5-min speed networking sessions.

+ Read More
5:35 PM
5:55 PM
Q&A

Roundtable: Distributing Win-Loss Insights Across the Entire Business

Ryan Sorley
Brandon Bedford
Valerie Bonaldo
Derek O'Grady
6:00 PM
6:20 PM
Presentation

Competitive Marketing in the Wild: How to Find Your Tone and Nail Competitive Campaigns

Spoiler alert: buyers are evaluating you and your competitors long before your initial demo call. Join Clara Smyth, Sr. Product Marketing Manager at Slack, as she shares some of her favourite competitive marketing plays that you can use to get an advantage before a deal even begins.

+ Read More
Clara Smyth
6:15 PM
6:35 PM
1:1 networking

1:1 Match

Connect with your peers for 5-min speed networking sessions.

+ Read More
6:20 PM
6:40 PM
Q&A

Roundtable: Competitive Marketing in the Wild: How to Find Your Tone and Nail Competitive Campaigns

Clara Smyth
6:40 PM
7:00 PM
Panel Discussion

Coaching Your Reps to Competitively Differentiate

When it comes to the art of competitive selling, the devil is in the details.

Join Jody Geiger, Revenue Enablement Coach at Klue and host of Winning as Women, and two of Klue’s Sales Leaders, Erin Neal and Leigh Quinlan, as they walk through how they coach their sales reps to differentiate from the competitors throughout the deal.

+ Read More
Jody Geiger
Erin Neal
Leigh Quinlan
7:00 PM
7:20 PM
1:1 networking

1:1 Match

Connect with your peers for 5-min speed networking sessions.

+ Read More
7:00 PM
7:20 PM
Q&A

Roundtable: Coaching Your Reps to Competitively Differentiate

Jody Geiger
7:20 PM
7:40 PM
Fireside Chat

Building a Compete Program That’s Rooted in Reality

Rome wasn’t built in a day. And neither was a successful compete enablement program.

Dan Hamilton, VP of Competitive Intelligence at Salesforce, joins Jason Oakley, Sr. Director of Product Marketing at Klue, to share why the best compete programs — that enable the entire business — build their foundation with sales.

+ Read More
Jason Oakley
Dan Hamilton
7:40 PM
8:00 PM
Q&A

Roundtable: Building a Compete Program That’s Rooted in Reality

Jason Oakley
Dan Hamilton
8:00 PM
8:05 PM
Opening / Closing

That's a Wrap

Rowan Noronha
Event has finished
September 28, 3:00 PM, GMT
Online
Hosted by
The Compete Network
The Compete Network
Event has finished
September 28, 3:00 PM, GMT
Online
Hosted by
The Compete Network
The Compete Network