Positioning and messaging is the foundation of every product marketing initiative.

Unfortunately, this foundation is often shaky at best, and confusing at worst.

And there's no clearer example of this (excuse the pun) than on your company's homepage.

That's why we're bringing in the Fletch crew, Anthony Pierri and Rob Kaminski, to join us Rowan and Morgan LIVE for Episode Two of The Marchitect.

They'll be sharing everything you need to tighten up these core PMM skills, including:

1. The positioning framework to use based on category maturity
2. Messaging tips based on your buyer's level of awareness
3. And of course tearing down real-life examples in the wild.