Video + Slides

February 11, 2025 · Last updated on May 19, 2025

How to Build a Deal-Winning Battlecard

How to Build a Deal-Winning Battlecard

# battlecards

How to build the most actionable battle cards (with limited scrolling) to keep sellers engaged

Josh Gladstone

Josh Gladstone

How to Build a Deal-Winning Battlecard

📺 Watch the session recording:

SLIDES

SLIDES

Timestamps:

00:00 Welcome Josh Gladstone

01:19 Introduction to Battlecards with Josh

01:35 Challenges in Creating Battlecards

02:35 Zune vs. iPod Battlecards

05:03 Essentials of Effective Battlecards

10:27 Sourcing Competitive Intelligence

14:38 Best Practices for Battlecards

19:22 Creating a Culture of Compete

Slides below👇

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Because nobody went to school for competitive intelligence.

Table Of Contents

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