How to Analyze Your Competitor's AI Releases | Andy McCotter-Bicknell, Brandon Bedford & Kimberly Bauer

Kimberly Bauer is a seasoned competitive intelligence professional with a wealth of experience in building and developing competitive teams that drive strategic success. Kimberly's expertise at organizations like Lacework, VMware, and McGraw-Hill Education lies in crafting comprehensive competitive intelligence programs, enabling organizations to make informed decisions, enhance their market positioning, and stay ahead in highly competitive industries. Kimberly enjoys an adjunct teaching role at the University of California - Irvine where she leverages these learnings with MBA students invested in their competitive intelligence knowledge. She is located in Long Beach, CA with her husband, two kids, and schnauzer.

Brandon leads Product Marketing and Competitive Enablement at Klue. He is responsible for bringing Klue’s new products and services to market, enabling the organization on the competitive landscape, and owning the win-loss program to maximize market share and grow the category. As part of his role, Brandon is the main user of the Klue platform at Klue, giving him a unique perspective on the world of competitive enablement and win-loss. Brandon brings 10 years of SaaS startup experience across a variety of industries and roles.