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Building a Compete Program that’s Rooted in Reality

Posted Sep 23
# winnerscircle
# sales reps
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SPEAKERS
Dan Hamilton
Dan Hamilton
Dan Hamilton
VP Competitive Intelligence @ Salesforce

Dan Hamilton is a VP of Competitive Intelligence at Salesforce. Dan has spent over a decade in Competitive Intelligence, both as a consultant, and as a practitioner. He began his career working for boutique competitive research firms, supporting and leading engagements with F500 clients in the Technology space.

For the past 7 years, Dan has been a core member and sr. leader on the Competitive Intel team at Salesforce, where he oversees competitive support for core Salesforce products/business units, internal competitive communications, competitive data & analytics, and executive strategic support.

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Dan Hamilton is a VP of Competitive Intelligence at Salesforce. Dan has spent over a decade in Competitive Intelligence, both as a consultant, and as a practitioner. He began his career working for boutique competitive research firms, supporting and leading engagements with F500 clients in the Technology space.

For the past 7 years, Dan has been a core member and sr. leader on the Competitive Intel team at Salesforce, where he oversees competitive support for core Salesforce products/business units, internal competitive communications, competitive data & analytics, and executive strategic support.

+ Read More
Jason Oakley
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing @ Klue

Jason Oakley is a product marketing leader with a passion for helping others build successful product marketing teams and careers. He is currently the Senior Director of Product Marketing at Klue, and former Director of Product Marketing at Chili Piper and Uberflip. Jason is a proud father, Newfoundlander, and Raptors fan, currently living with his family in Collingwood, Ontario.

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Jason Oakley is a product marketing leader with a passion for helping others build successful product marketing teams and careers. He is currently the Senior Director of Product Marketing at Klue, and former Director of Product Marketing at Chili Piper and Uberflip. Jason is a proud father, Newfoundlander, and Raptors fan, currently living with his family in Collingwood, Ontario.

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SUMMARY

Rome wasn’t built in a day. And neither was a successful compete enablement program.

Dan Hamilton, VP of Competitive Intelligence at Salesforce, joins Jason Oakley, Sr. Director of Product Marketing at Klue, to share why the best compete programs — that enable the entire business — build their foundation with sales.

Here are three reasons why partnering with your sales reps is key to success.

💵 1. Prove the ROI of your compete program

Benchmark the deals you supported versus those you didn't to measure the impact you've had on win rates, close rates, and revenue.

🏆 2. Unlock the nuances that help you better differentiate

Differentiation is incredibly nuanced, and you'll never learn the nuance unless you're partnering with your sales team

✅ 3. Boost your credibility with customer anecdotes

Your observations from the reality on the ground — especially with prospects and customers — help strengthen your overall narrative and validate your POV.

Check out the full session with Dan and Klue's Jason Oakley to dive into these three takeaways and much more.

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Posted Nov 04 | Views 40
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