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Distributing Win-Loss Insights Across the Entire Business

Posted Sep 23
# winnerscircle
# winloss
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SPEAKERS
Brandon Bedford
Brandon Bedford
Brandon Bedford
Competitive Enablement Manager @ Klue
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Valerie Bonaldo
Valerie Bonaldo
Valerie Bonaldo
Director of Product Marketing @ Seismic
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Ryan Sorley
Ryan Sorley
Ryan Sorley
Founder and CEO @ DoubleCheck Research
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Derek O'Grady
Derek O'Grady
Derek O'Grady
VP Customer Experience, @ Forrester
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SUMMARY

Win-loss programs uncover the juiciest intel on your competitors. But packaging hundreds of interviews and thousands of answers in a way that actually informs your business… well, that’s where things get tricky.

Ryan Sorley, CEO at DoubleCheck Research, Valerie Bonaldo, Director of Product Marketing at Seismic, and Derek O'Grady, VP of Customer Experience at Forrester join Brandon Bedford, Competitive Enablement Manager at Klue, to provide the best ways that you can distill and deliver win-loss insights to different departments across the business.

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Posted Nov 04 | Views 40
# winloss