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Sharing Win-Loss Analysis Insights with Your Exec Team | Competitive Enablement Show LIVE - Ep. 10

Posted Feb 14, 2023 | Views 397
# winloss
# competitive intelligence
# competitive enablement
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SPEAKERS
Robyn Welfare
Robyn Welfare
Robyn Welfare
Research Director @ Klue
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Brandon Bedford
Brandon Bedford
Brandon Bedford
Competitive Enablement Manager @ Klue

Brandon leads Product Marketing and Competitive Enablement at Klue. He is responsible for bringing Klue’s new products and services to market, enabling the organization on the competitive landscape, and owning the win-loss program to maximize market share and grow the category. As part of his role, Brandon is the main user of the Klue platform at Klue, giving him a unique perspective on the world of competitive enablement and win-loss. Brandon brings 10 years of SaaS startup experience across a variety of industries and roles.

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Brandon leads Product Marketing and Competitive Enablement at Klue. He is responsible for bringing Klue’s new products and services to market, enabling the organization on the competitive landscape, and owning the win-loss program to maximize market share and grow the category. As part of his role, Brandon is the main user of the Klue platform at Klue, giving him a unique perspective on the world of competitive enablement and win-loss. Brandon brings 10 years of SaaS startup experience across a variety of industries and roles.

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SUMMARY

It's the first CE LIVE show of the year and it was a beauty! Adam was joined by DoubleCheck Research Director, Robyn Welfare, and Klue's Competitive Enablement Manager, Brandon Bedford to talk best practices for sharing win-loss analysis insights with your executive team. Thanks to everyone who joined the session, participated in the chat, and came on camera to ask their questions!

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

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