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Winning the Market — A Wargaming Exercise

Posted Dec 14, 2022 | Views 244
# wargaming
# compete week 2022
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SPEAKERS
Brandon Bedford
Brandon Bedford
Brandon Bedford
Competitive Enablement Manager @ Klue

Brandon leads Product Marketing and Competitive Enablement at Klue. He is responsible for bringing Klue’s new products and services to market, enabling the organization on the competitive landscape, and owning the win-loss program to maximize market share and grow the category. As part of his role, Brandon is the main user of the Klue platform at Klue, giving him a unique perspective on the world of competitive enablement and win-loss. Brandon brings 10 years of SaaS startup experience across a variety of industries and roles.

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Brandon leads Product Marketing and Competitive Enablement at Klue. He is responsible for bringing Klue’s new products and services to market, enabling the organization on the competitive landscape, and owning the win-loss program to maximize market share and grow the category. As part of his role, Brandon is the main user of the Klue platform at Klue, giving him a unique perspective on the world of competitive enablement and win-loss. Brandon brings 10 years of SaaS startup experience across a variety of industries and roles.

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Tara Scott
Tara Scott
Tara Scott
Senior Product Marketing Manager @ Acuity Insights
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TRANSCRIPT
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