Building a product is one thing. But building a go-to-market strategy for that product is a whole new ball game. 

There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy. 

Join us LIVE for the first episode of The Marchitect, where Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share:

1. the modern go-to-market, and the role of the CMO and their PMM leader  
2. the difference between marketing the business, and the business of marketing,
3. the key characteristics of a modern CMO & PMM leader
4. and what GTM motions should be top of mind for modern marketers

And don't forget to bring a question for these experts!