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Klue Quarterly: Winter 2025
+4
Adam Houghton, Cody Bernard, Adam Webb & 4 more speakers
How to Recruit and Conduct a Win-Loss Interview
Jen Doyle & Aldona Dye
Customer Spotlight: Jacob Presson from Relias
Jacob Presson
Episode 1: 'Your Network is a P#$& of S!%@'
Jay Nakagawa, Simon Mackenzie & Chris Agnoli
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Jen Doyle & Aldona Dye · Mar 12th, 2025
# win-loss
# events
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Gal Toren · Feb 28th, 2025
Learn how Gal Toren from JFrog uses Ask Klue and battlecards to enable her 2000-person company.
# ai
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# competitive enablement
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Jacob Presson · Feb 28th, 2025
Learn how Klue has helped Jacob Presson's competitive program influence revenue at Relias.
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Jay Nakagawa, Simon Mackenzie & Chris Agnoli · Feb 19th, 2025
Welcome to Sellers Say the Darndest Things, the show where Product Marketers and Compete pros outsmart each other about the craziest, wildest and most unbelievable things their sellers said about lost deals. It's basically two lies and a truth, but with closed-lost reasons.
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# competitive intelligence
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Mara Konrad · Jan 14th, 2025
Learn how to get everyone in your organization aligned on how to talk about your competitors
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# competitive positioning
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In this Ultimate 7-Step Guide, we’ll share everything you need to know about building a win-loss program from the ground up.
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Niko Pajkovic · Dec 5th, 2024
An expert guide and templates that we employ at Klue when building our own competitive battlecards.
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+1
Hunter Sones, Kevin McLean, Hollis Kool & 1 more author · Nov 21st, 2024
# product update
# win-loss
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This seller doesn’t just think competitive intelligence is a waste of time… he’s actually clueless. Watch a ‘sure fire’ deal turn into a full fledged disaster. This is the (weird) story of Jonathan.
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Jason Smith · Nov 7th, 2024
Jason kicked off Compete Week 2024 with a hard truth: you don’t know the real reasons you lose deals – only your buyers do.
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