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How to Uncover Competitive Threats with Sales Confidence Surveys

Andy McCotter-Bicknell
Andy McCotter-Bicknell

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Andy McCotter-Bicknell
Andy McCotter-Bicknell · Jun 2nd, 2025
Andy shares how Product Marketers can enable sellers to win more deals by focusing more on how they show up in the demo.
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2:35
Niko Pajkovic
Cody Bernard
Niko Pajkovic & Cody Bernard · May 29th, 2025
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Learn how to use Ask Klue to immediately surface competitive intelligence wherever you're working.
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1:38
It’s crucial for your sales team to have immediate access to accurate, up-to-date information on every competitor. But building and updating this content manually can be time-consuming and unsustainable. That's where Klue’s Competitor Profiles and Knowledge Hub come in.
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0:43
The best competitive intel lies within the four virtual walls of your organization. Your sales team and internal experts are your best source of competitive intelligence.
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This guide is all about nailing those critical first steps of building your win-loss program.
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Jose Gonzalez
Patrick Wall
Zaven Gabriel
Jose Gonzalez, Patrick Wall & Zaven Gabriel · Apr 15th, 2025
Everyone has brutal stories about lost deals… but these are next level. In episode 3 of Sellers Say the Darndest Things, Zaven Gabriel, Jose Gonzalez, and Patrick Wall played two lies and one truth, sharing their most unbelievable closed-lost reasons… And from Red Sox-induced depression to... well, let's just say "recreational extradition" to Venezuela, the stories we heard were wild.
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8:54
Niko Pajkovic
Niko Pajkovic · Apr 9th, 2025
In this guide, we’ll show you how to: -Structure your tagging framework for maximum insights -Apply tagging best practices -Avoid the common tagging pitfalls that derail analysis
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In this blog, we’ll walk you through five of the most effective methods for getting your insights into the right hands so they can start driving action.
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Niko Pajkovic
Niko Pajkovic · Apr 9th, 2025
You’ve set up your win-loss program, conducted buyer interviews, gathered seller feedback, and carefully tagged each conversation. The next critical step? Analyzing all the data.
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