Nobody wants to spending more time researching competitors. Venessa Richards, Customer Success Manager at Klue, walks through how product marketers can speed this up using Klue Insights and make sure competitive intel isn't slipping through the cracks with our newest Gong integration.
Intel Digests are your most effective tool for keeping the business up-to-date on what is happening with your competitors and market. So how do you build one that is a must-read? Josh Gladstone, Manager, Services, walks through how to create a best-in-class Digest with Klue.
Build it and they won't come. Jenel McKenney, Team Lead, Customer Success at Klue, shares three of the ways that you can push (and pull) competitive intel to your reps in the places that they live daily.
The best competitive enablement programs tip neck-and-neck deals. But how do you prove the ROI of the work and enablement you're doing? Mike Hamilton, Principal Customer Success Manager at Klue, walks through some of the ways you can report on the impact your program is having with our Competitive Revenue Analytics.
Ever wonder how to position yourself eloquently and stand out from your competitors?
Come see it in action LIVE as two of our community members, Hunter and Tara, went head-to-head in our next Power (half) Hour session.
They broke it all down — and compete — in a positioning showdown between two real rivals in tech.
(Along with answering any and all questions from the community.)
You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.
Jason Smith, CEO at Klue, shares Klue's vision for how businesses will compete effectively in 2024 with the inclusion of buyer insights from win-loss and speeding time-to-analysis with artificial intelligence.