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# Klue Quarterly
# win-loss

Klue's D.E.P.T.H model for Running Effective Win-Loss Interviews

Bruce Kasrel
Bruce Kasrel

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Klue Quarterly: Summer 2024
Klue Quarterly: Summer 2024
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Compete Week 2023
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Win-Loss
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Getting Started
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Tamara Schebel
Tamara Schebel · Jun 20th, 2024
Klue's VP Product, Tamara Schebel, walks through what's new in Klue and where we're headed for the rest of 2024.
# Klue Quarterly
7:00
Our product team share the latest releases in Q2 to help product marketers speed up their access to even deeper competitive insights.
# Klue Quarterly
25:00
Nobody wants to spending more time researching competitors. Venessa Richards, Customer Success Manager at Klue, walks through how product marketers can speed this up using Klue Insights and make sure competitive intel isn't slipping through the cracks with our newest Gong integration.
# Klue Quarterly
7:00
Intel Digests are your most effective tool for keeping the business up-to-date on what is happening with your competitors and market. So how do you build one that is a must-read? Josh Gladstone, Manager, Services, walks through how to create a best-in-class Digest with Klue.
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15:00
Build it and they won't come. Jenel McKenney, Team Lead, Customer Success at Klue, shares three of the ways that you can push (and pull) competitive intel to your reps in the places that they live daily.
# Klue Quarterly
# sales enablement
# competitive enablement
6:00
The best competitive enablement programs tip neck-and-neck deals. But how do you prove the ROI of the work and enablement you're doing? Mike Hamilton, Principal Customer Success Manager at Klue, walks through some of the ways you can report on the impact your program is having with our Competitive Revenue Analytics.
# Klue Quarterly
# Analytics
# Tools
12:00
Hunter Sones
Tara Scott
Hunter Sones & Tara Scott · Jun 7th, 2024
Ever wonder how to position yourself eloquently and stand out from your competitors? Come see it in action LIVE as two of our community members, Hunter and Tara, went head-to-head in our next Power (half) Hour session. They broke it all down — and compete — in a positioning showdown between two real rivals in tech. (Along with answering any and all questions from the community.)
# competitive intelligence
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28:00
Jessica Davis
Jessica Davis · Apr 2nd, 2024
During this live Q&A, hear why Jess and the HubSpot team prioritized establishing win-loss within their business to succeed in 2024.
# win-loss
# Klue Quarterly
23:00
Ryan Sorley has seen a lot of win-loss programs in his career. Some, better than others. Tune in to learn the three most commons reasons that he sees win-loss fail within businesses, and how to flip those on its head to give your company a competitive advantage with meaningful win-loss insights.
# win-loss
# Klue Quarterly
24:00
Dylan D'Urso
Robyn Welfare
Dylan D'Urso & Robyn Welfare · Apr 2nd, 2024
You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.
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# Klue Quarterly
24:00
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The Role of Competitive Enablement in the CMO Portfolio | Compete Week 2023
Katie Berg, Carin Van Vuuren & Meagen Eisenberg