The Competitive Blindspot That’s Costing You Millions
# win-loss
# competitive enablement
# product update
How win-loss programs help you get the real truth.
Jason Smith
Jason kicked off Compete Week 2024 with a hard truth: you don’t know the real reasons you lose deals – only your buyers do. And this disconnect? It could be quietly draining millions from your bottom line.
This reality check set the stage for a surprise product announcement – Klue 360° Win-Loss, which you can learn more about here.
Jason also dove into predictions about the future of competitive enablement, discussing how AI-powered platforms like Klue will soon be able to transform raw competitive data into hyper-personalized insights and custom assets.
🌶️ Pipin Hot Takeaways:
The gap between seller perception and buyer reality is costing companies millions
Klue 360 Win-Loss marks a major step forward in bringing objective buyer feedback into compete programs
AI will transform competitive enablement, but only if it’s built on diverse and high-quality compete data
🎤 Mic Drop Moments:
On the Buyer-Seller Gap: “Companies doing win-loss see an 18% increase in win rate. That’s cold, hard truth.”
On Data Quality: “Any AI that’s used, it’s all about the data that you feed it. It’s like an Olympic athlete, you have to feed it good food, not junk food.”
On The Future: “Sellers don’t wake up thinking about competitors. They wake up thinking about closing deals. That’s why we need to deliver competitive insights in their language, in their workflow.”
Session slides 👇
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