During this live Q&A, hear why Jess and the HubSpot team prioritized establishing win-loss within their business to succeed in 2024.


Why Win-Loss in 2024?

Ryan Sorley has seen a lot of win-loss programs in his career. Some, better than others. Tune in to learn the three most commons reasons that he sees win-loss fail within businesses, and how to flip those on its head to give your company a competitive advantage with meaningful win-loss insights.


Three Reasons Why Win-Loss Fails (and how to make sure it doesn’t)

You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.


How to Lay the Foundation for the Most Impactful Win-Loss Research

Jason Smith, CEO at Klue, shares Klue's vision for how businesses will compete effectively in 2024 with the inclusion of buyer insights from win-loss and speeding time-to-analysis with artificial intelligence.

Winning Your Market with Win-Loss in 2024

Are you ready for some classic Southern BBQ and good times?🍖🔥🎉📅 Save the Date: May 7, 4:00 PM - 7:00 PM📍 Location: Iron Works BBQ - Steps away from Forrester B2B Summit, in the heart of Texas🍽️ What's to expect:<ol><li data-list="bullet">Delicious classic BBQ &amp; Refreshing Drinks</li><li data-list="bullet">Casual Networking with Kluebees &amp; Guests from Clari and Highspot</li><li data-list="bullet">Vibe: From Conference to BBQ – let's connect and have some laid-back fun</li></ol> We thought, what's better than bonding in Austin over succulent ribs, clinking drinks, and great company? 🍖🍹🤝 Can't wait to see y'all there! 🎉✨

Forrester B2B BBQ

🌟 Attended Klue Quarterly Q1? Curious about what's next? 🌟Get ready for Klue Quarterly Q2! 🚀 Secure your spot today and be part of the excitement. Early Registration is open now! ✍️Stay tuned for more details! 📅✨

Klue Quarterly

Announcing Klue's very first World Tour! We are coming to a city near you. We'll be hitting up Toronto, San Francisco, New York, and London. 📍 First stop, Toronto!The leaders of some of the most innovative compete programs we've seen - ADP, Vena and Shopify - are doing a fireside chat to share their secrets. Join us to learn best practices from some of the best compete pros in Canada, and get a sneak peak into what's new and upcoming at Klue 🌟This event is designed for compete professionals looking to learn practical ways to take their compete programs to the next level.Our Agenda:<ol><li data-list="bullet">8:30 AM - ☕ Arrive + Coffee</li><li data-list="bullet">9:00 AM - 🔥 Fireside chat with:</li><li data-list="bullet" class="ql-indent-2"><a href="https://www.linkedin.com/in/huzeifaadamally/" rel="noopener noreferrer" target="_blank">Huzeifa Adamally</a>, Head of Global Competitive insights @ ADP</li><li data-list="bullet" class="ql-indent-2"><a href="https://www.linkedin.com/in/brock-everett-0071b735/" rel="noopener noreferrer" target="_blank">Brock Everett</a>, Competitive GTM Specialist @ Shopify</li><li data-list="bullet" class="ql-indent-2"><a href="https://www.linkedin.com/in/nicole-diceman-mba-701296/" rel="noopener noreferrer" target="_blank">Nicole Diceman</a>, Director of Product Marketing @ Vena</li><li data-list="bullet">9:45 AM - 📊 How to win in 2024</li><li data-list="bullet">10:00 AM - 💻 Product demo</li><li data-list="bullet">10:30 AM - 🤝 Networking</li></ol>Save your spot on register!Come join us for an in-person coffee and compete! ☕🥐🏆

Klue World Tour - Toronto

Our March mentorship session will be held in April!🌟 Attend our&nbsp;Mentorship&nbsp;series and Compete with Confidence. Our March topic will be How to Maximize Win-Loss Results with Gold-Star Enablement. Specifically How Seismic's PMM team enables their entire org on Win-Loss insights. This month we are honored and excited to include Seismic’s <a href="https://www.linkedin.com/in/valeriebonaldo/" rel="noopener noreferrer" target="_blank">Valerie Bonaldo,</a> to our mentorship session, hosted by Klue's own <a href="https://www.linkedin.com/in/andre-csapo/" rel="noopener noreferrer" target="_blank">Andre Csapo</a>. Valerie has built one of the most mature Win-Loss programs we’ve seen, and today she’ll be sharing some of her best practices, learnings and results on how she did it. <h4>🗓️ Agenda</h4><h4>9:00 AM - 9:30 AM PST Panel discussion</h4><h4>9:30 AM - 10:05 AM PST Roundtable discussion</h4> 🔍 HOW IT WORKS:Klue hosts a mentorship program every month! <h4>1. Attend monthly sessions to learn from Klue customers</h4><h4>2. Break out to smaller groups for personalized mentorship in every session</h4><h4>3. Network, share ideas and sharpen your Compete skills</h4> Exclusive for Klue customers

March Mentorship (happening in April): Gold-Star Win-Loss: How Seismic's PMM Team Enables the Entire Org with Win-Loss Findings

It’s too dangerous for your business to not know why you’re winning and losing.Let’s take out the guesswork. Join Klue Quarterly for thought leadership, product updates, and networking designed to help you win more with win-loss in 2024.<h2>What to expect</h2><h4>LEARN</h4>Enjoy short, tactical sessions from experts that are running win-loss within their business.<h4>CONNECT</h4>Engage with speakers in live Q&amp;As and chat with your peers in 1:1s and small breakouts.<h4>WIN</h4>Get a look under the hood of what is new and on deck with our Klue Win-Loss product in 2024.

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