Join hosts Rowan and SPECIAL guest co-host Julien Sauvage in episode five of The Marchitect as they explore why “Product marketing needs to captain your product launch.”

They're joined by Beth Caplow, the VP of GTM and Portfolio Marketing at Forrester, and Tamara Grominsky of PMM Camp to discuss the critical role of product marketing in driving successful B2B launches. In this session, you’ll learn the key steps to crafting a launch strategy that aligns your entire organization—from executives to sales teams—around clear objectives and a unified market approach. Tamara, and Beth will share practical insights on setting the right launch objectives, defining target audiences, and tracking the KPIs that matter most.

Hosted by Rowan Noronha.