LIVESTREAM

Compete Week 2025

# AI

# competitive enablement

# Klue

# networking

# Featured

The New Mission in Compete

📅 September 16, 2025 | 📍 Virtual - Pick up tactics and tips from the comfort of your couch

Compete Week 2025 is Klue’s flagship virtual event built for the PMMs, compete pros, and enablement leaders shaping the future of competitive strategy.

This year’s theme is simple: none of you were hired to just build battlecards. You were hired to guide strategy, drive enablement, and help your company win. And with AI doing more of the grunt work, your role is changing... fast.

What to Expect

We’re packing 3 hours with high-impact sessions from customers who are scaling smart, enabling reps mid-deal, and using real win-loss intel to shape go-to-market strategy.

Why You Should Be There

Learn how the best are rethinking their roles: Hear how compete leaders are shifting from content creators to strategic operators.
Copy the workflows: Get a look under the hood at how leading teams use Deal Tips, Ask Klue, and Win-Loss to enable sellers and influence leadership.
Be a part of the future of compete: Real practitioners, real stories, and real opportunities to connect.

This is the event where the best in compete come to level up. We're stoked for you to join.

Speakers

Jason Smith

CEO & Co-Founder @ Klue

Sharon Maxfield

Senior Manager, Product Marketing @ 360insights

Scott Frost

Principal Competitive Intelligence Manager @ Splunk

Adam Houghton

VP of Product & Design @ Klue

Mara Konrad

CI Manager @ Greenhouse

Ben Cherian

Sr CI Strategist @ Docebo

Hila Lauterbach

Co-Founder @ 10x GTM

Sara Busche

PMM @ HSI

Odhran Reidy

Sr Product Marketing Manager @ Cresta

Andrew Bartholomew

Market Insights Analyst @ Fleetio

Rich Festante

Competitive Intelligence @ Armis

Andres Cardona

Product Marketing Manager @ TransUnion

Slides (1)

The AI Workflows You Need to Nail for Competitive Intel

Agenda

3:00 PM, GMT

3:45 PM, GMT

Keynote

Keynote: Competitive Intel Has a New Operating System

3:45 PM, GMT

4:15 PM, GMT

Presentation

The Great CI Debate: How AI Is (and Isn’t) Shaping the Future of Compete

This session opens with a hot-take–driven conversation about the evolving role of CI/PMMs. Instead of a traditional panel, each of you will take a clear stance on provocative statements about CI and AI – from whether battlecards are dead to whether CI must tie directly to revenue to be taken seriously.

+ Read More

4:15 PM, GMT

4:45 PM, GMT

Panel Discussion

The AI Workflows You Need to Nail for Competitive Intel

In this session, three power users walk through the actual workflows they’ve automated inside their CI programs and the impact it’s had on seller adoption, content accuracy, and time back for strategic work.

+ Read More

4:45 PM, GMT

5:15 PM, GMT

Presentation

How to Use Win-Loss to Influence GTM (Without the Manual Grind)

In this session, three compete leaders walk through how they’ve moved beyond the Win-Loss report to building feedback loops that shape seller enablement, influence execs, and spark product changes.

+ Read More

5:15 PM, GMT

5:45 PM, GMT

Panel Discussion

Scaling Smarter: How Lean CI Teams Multiply Their Impact with the Right Systems

In this session, three CI leaders share how they’re scaling enablement, research, and seller support across fast-growing orgs without burning out. You’ll hear how they’ve automated repetitive work, prioritized ruthlessly, and built compete programs that influence revenue; all while keeping headcount lean.

+ Read More

Event has finished

September 16, 3:00 PM, GMT

Online

Event has finished

September 16, 3:00 PM, GMT

Online