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Compete Week 2025

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# AI
# competitive enablement
# Klue
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The New Mission in Compete

đź“… September 16, 2025 | đź“Ť Virtual - Pick up tactics and tips from the comfort of your couch

Compete Week 2025 is Klue’s flagship virtual event built for the PMMs, compete pros, and enablement leaders shaping the future of competitive strategy.

This year’s theme is simple: none of you were hired to just build battlecards. You were hired to guide strategy, drive enablement, and help your company win. And with AI doing more of the grunt work, your role is changing... fast.

What to Expect

We’re packing 3 hours with high-impact sessions from customers who are scaling smart, enabling reps mid-deal, and using real win-loss intel to shape go-to-market strategy.

Why You Should Be There

  1. Learn how the best are rethinking their roles: Hear how compete leaders are shifting from content creators to strategic operators.
  2. Copy the workflows: Get a look under the hood at how leading teams use Deal Tips, Ask Klue, and Win-Loss to enable sellers and influence leadership.
  3. Be a part of the future of compete: Real practitioners, real stories, and real opportunities to connect.

This is the event where the best in compete come to level up. We're stoked for you to join.

Speakers

Jason Smith
CEO & Co-Founder @ Klue
Sharon Maxfield
Senior Manager, Product Marketing @ 360insights
Scott Frost
Principal Competitive Intelligence Manager @ Splunk
Adam Houghton
VP of Product & Design @ Klue
Mara Konrad
CI Manager @ Greenhouse
Ben Cherian
Sr CI Strategist @ Docebo
Hila Lauterbach
Co-Founder @ 10x GTM
Sara Busche
PMM @ HSI
Odhran Reidy
Sr Product Marketing Manager @ Cresta
Andrew Bartholomew
Market Insights Analyst @ Fleetio
Rich Festante
Competitive Intelligence @ Armis
Andres Cardona
Product Marketing Manager @ TransUnion

Agenda

From3:00 PM, GMT
To3:45 PM, GMT
Tags:
Keynote
Keynote: Competitive Intel Has a New Operating System
Speakers:
Jason Smith
Adam Houghton
From3:45 PM, GMT
To4:15 PM, GMT
Tags:
Presentation
The Great CI Debate: How AI Is (and Isn’t) Shaping the Future of Compete

This session opens with a hot-take–driven conversation about the evolving role of CI/PMMs. Instead of a traditional panel, each of you will take a clear stance on provocative statements about CI and AI – from whether battlecards are dead to whether CI must tie directly to revenue to be taken seriously.

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Speakers:
Sharon Maxfield
Scott Frost
From4:15 PM, GMT
To4:45 PM, GMT
Tags:
Panel Discussion
The AI Workflows You Need to Nail for Competitive Intel

In this session, three power users walk through the actual workflows they’ve automated inside their CI programs and the impact it’s had on seller adoption, content accuracy, and time back for strategic work.

+ Read More
Speakers:
Mara Konrad
From4:45 PM, GMT
To5:22 PM, GMT
Tags:
Presentation
How to Use Win-Loss to Influence GTM (Without the Manual Grind)

In this session, three compete leaders walk through how they’ve moved beyond the Win-Loss report to building feedback loops that shape seller enablement, influence execs, and spark product changes.

+ Read More
Speakers:
Ben Cherian
Hila Lauterbach
Andres Cardona
From5:15 PM, GMT
To5:45 PM, GMT
Tags:
Panel Discussion
Scaling Smarter: How Lean CI Teams Multiply Their Impact with the Right Systems

In this session, three CI leaders share how they’re scaling enablement, research, and seller support across fast-growing orgs without burning out. You’ll hear how they’ve automated repetitive work, prioritized ruthlessly, and built compete programs that influence revenue; all while keeping headcount lean.

+ Read More
Speakers:
Sara Busche
Odhran Reidy
Andrew Bartholomew
Rich Festante
Live in 11 days
September 16, 3:00 PM, GMT
Online
Live in 11 days
September 16, 3:00 PM, GMT
Online