How do you get everyone in your organization aligned on how to talk about your competitors?

In the first Power (Half) Hour of the new year, Mara Konrad Senior Content Services Manager at Klue will help you tackle one of competitive enablement's trickiest challenges. In 30 minutes, Mara will show you:

1. The difference between four distinct competitive tones (ambiguous, indirect mention, direct mention sensitive, and direct mention bold)
2. A framework for getting organization buy-in on your tone
3. How to match competitive tone to context

And much more.

Join the product marketing and competitive intel community on the 2nd Friday into the new year and bring a question or two for Mara to answer live!