Lack of structure and discipline around the competitive data in your CRM means it’s “garbage in, garbage out", and without clear insights, you can do more harm than good with any resulting analysis. This seemingly-universal problem of unreliable data has a very straightforward solution that anyone can implement in their organization. It does not require a big budget or endless implementation hours.
Join your Compete Community peers for an interactive 60 minute workshop lead by Tracy Berry, Director of CI at Freshworks. Tracy will share best practices in building out competitive fields in your CRM, which will help you turn your 'dirty data' into actionable CI insights.