CEO & Co-Founder

Video + Slides

<div><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/W5RkO7-psvU?rel=0&amp;start=1730948814754" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div></div><p>Jason kicked off Compete Week 2024 with a hard truth: you don’t know the real reasons you lose deals – only your buyers do. And this disconnect? It could be quietly draining millions from your bottom line.</p><p>This reality check set the stage for a surprise product announcement – Klue 360° Win-Loss, which you can learn more about here.</p><p>Jason also dove into predictions about the future of competitive enablement, discussing how AI-powered platforms like Klue will soon be able to transform raw competitive data into hyper-personalized insights and custom assets. </p><p><br></p><p>🌶️ Pipin Hot Takeaways:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The gap between seller perception and buyer reality is costing companies millions</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Klue 360 Win-Loss marks a major step forward in bringing objective buyer feedback into compete programs</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>AI will transform competitive enablement, but only if it’s built on diverse and high-quality compete data</li></ol><p><br></p><p>🎤 Mic Drop Moments:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>On the Buyer-Seller Gap: “Companies doing win-loss see an 18% increase in win rate. That’s cold, hard truth.”</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>On Data Quality: “Any AI that’s used, it’s all about the data that you feed it. It’s like an Olympic athlete, you have to feed it good food, not junk food.”</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>On The Future: “Sellers don’t wake up thinking about competitors. They wake up thinking about closing deals. That’s why we need to deliver competitive insights in their language, in their workflow.”</li></ol><p><br></p><p><strong>Session slides  👇</strong></p><div><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 129.4118%;"><iframe src="https://drive.google.com/file/d/1LPry6vO8I7AekEwSprEPGk57YNZos1OF/preview?usp=embed_googleplus" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen=""></iframe></div></div><p><br></p>

How win-loss programs help you get the real truth.

Jason kicked off Compete Week 2024 with a hard truth: you don’t know the real reasons you lose deals – only your buyers do. 

The Competitive Blindspot That’s Costing You Millions

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The Competitive Blindspot That’s Costing You Millions

How win-loss programs help you get the real truth.

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