How AI Is (and Isn’t) Shaping the Future of Competitive Intelligence | Compete Week 2025

We’re kicking things off with a high-energy, no-fluff debate between two of the sharpest minds in Competitive Intelligence: Sharon Maxfield (360 Insights) and Scott Frost (Splunk).

You’ll hear hot takes, healthy disagreements, and a few laughs as they tackle some of the most pressing questions in CI today:

Is the battle card dead in the age of AI? Do CI pros and PMMs need to be AI experts now? Should competitive teams be accountable to revenue—and how? What does the future of AI-powered CI actually look like?

Whether you’re deep in battle card strategy, building AI workflows, or just trying to support sales at scale—this is a session you don’t want to miss.