Name: How%20to%20Launch%20a%20Win-Loss%20Program
Uploaded: 2025-04-08T19:40:35.533Z
Description: In%20this%20extra%20special%20Power%20(Half)%20Hour,%20Ryan%20Sorley,%20VP%20of%20Win-Loss%20at%20Klue%20and%20author%20of%20Blindspots%20walked%20us%20through%20tactics%20you%20can%20implement%20tomorrow%20to%20get%20your%20win-loss%20program%20up%20and%20running%20(or%20back%20on%20track!)

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VP of Win-Loss

In this extra special Power (Half) Hour, Ryan Sorley, VP of Win-Loss at Klue and author of Blindspots walked us through tactics you can implement tomorrow to get your win-loss program up and running (or back on track!)

How to Launch a Win-Loss Program

TIMESTAMPS:

- 00:00 - Introduction and Welcome
- 00:25 - Understanding Win-Loss Programs
- 01:08 - Introducing the Win-Loss Expert
- 03:21 - Key Steps to Building a Win-Loss Program
- 05:11 - Identifying Program Type and Objectives
- 09:31 - Challenges for Solo Product Marketing Managers
- 15:26 - Conducting Effective Win-Loss Interviews
- 20:13 - Engaging Lost Customers for Feedback
- 23:04 - Overcoming Challenges and Closing Remarks

How to Launch a Win-Loss Program

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