How to Win the Competition for Brand Supremacy | Compete Week 2023

Sydney Sloan has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney is the Chief Marketing Officer at Drata, a continuous security and compliance automation company – where she oversees the go to market strategy, marketing pipeline and customer programs to drive high NPS and customer retention. Previously she was the CMO at SalesLoft and has held senior leadership and advisory roles at Adobe, Marketo, Alyce and G2. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing landscape. Utilizing a variety of digital touchpoints and account-based strategies, she has established proven techniques for increasing customer engagement and loyalty.