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Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean | Coffee & Compete

Posted Apr 07, 2025 | Views 4

# win-loss

# churn analysis

# tools & integrations

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Kevin McLean

Product @ Klue

SUMMARY

Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys. Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82

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TRANSCRIPT

TIMESTAMPS:

00:00 - Kevin McLean is on the pod!
02:55 - The Purpose of Win-Loss Surveys
06:02 - Crafting Effective Win-Loss Surveys
08:01 - Questions to Include on Win-Loss Surveys
12:02 - Sharing Insights from Win-Loss Surveys
14:02 - Maximizing Win-Loss Survey Response Rates
16:42 - Win-Loss Myths Debunked
19:37 - Future of Win-Loss Technology

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