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Scaling Up Win-Loss Data Collection with Surveys w/ Kevin McLean | Coffee & Compete

Posted Apr 07, 2025 | Views 0
# win-loss
# churn analysis
# tools & integrations
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Kevin McLean
Product @ Klue

SUMMARY

Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys. Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82

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TRANSCRIPT

TIMESTAMPS:

  • 00:00 - Kevin McLean is on the pod!
  • 02:55 - The Purpose of Win-Loss Surveys
  • 06:02 - Crafting Effective Win-Loss Surveys
  • 08:01 - Questions to Include on Win-Loss Surveys
  • 12:02 - Sharing Insights from Win-Loss Surveys
  • 14:02 - Maximizing Win-Loss Survey Response Rates
  • 16:42 - Win-Loss Myths Debunked
  • 19:37 - Future of Win-Loss Technology
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