The Criteria Shaper

Kimberly Bauer is a seasoned competitive intelligence professional with a wealth of experience in building and developing competitive teams that drive strategic success. Kimberly's expertise at organizations like Lacework, VMware, and McGraw-Hill Education lies in crafting comprehensive competitive intelligence programs, enabling organizations to make informed decisions, enhance their market positioning, and stay ahead in highly competitive industries. Kimberly enjoys an adjunct teaching role at the University of California - Irvine where she leverages these learnings with MBA students invested in their competitive intelligence knowledge. She is located in Long Beach, CA with her husband, two kids, and schnauzer.