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The Ultimate Win-Loss Guide w/ Ryan Sorley | Coffee & Compete

Posted Apr 07, 2025 | Views 8
# win-loss
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Ryan Sorley
VP of Win-Loss @ Klue

SUMMARY

Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀 Learn more about Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

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TRANSCRIPT

TIMESTAMPS:

  • 00:00 - Ryan Sorley is on the pod!
  • 01:26 - Ryan's Upcoming Book and Workshops
  • 02:27 - Deep Dive into the Blindspots Book
  • 05:19 - Ryan's Origin Story with Win-Loss
  • 07:50 - Challenges with Writing His First Book
  • 11:20 - Empowering Product Marketers with Win-Loss
  • 14:32 - Real-World Win-Loss Success Stories
  • 17:28 - Validating Competitive Intel with Win-Loss Analysis
  • 21:03 - The Importance of Reliable Data
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