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Using Competitive Strategy to Generate Pipeline | Compete Week 2023

Posted Nov 13, 2023 | Views 620
# competitive enablement
# product marketing
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Will Davis
CMO @ CData

Will Davis has an extensive Marketing background, and has held several Executive roles in b2b SaaS such as Workato and Trifacta. He is currently the Chief Marketing Officer at C-Data, a leading provider of data access and connectivity solutions to simplify the way users and applications connect with data.

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The Role of Competitive Enablement in the CMO Portfolio | Compete Week 2023
Posted Nov 13, 2023 | Views 12.6K
# competitive enablement
# product marketing