Director, Competitive Enablement Services 

Head of Competitive and Market Intelligence

Video + Slides

<div><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/zIZ8d6TPTJ4?rel=0&amp;start=1730948883704" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div></div><p>Great&nbsp;<a href="https://klue.com/blog/competitive-intelligence" rel="noopener noreferrer" target="_blank">competitive intelligence</a>&nbsp;is worthless if it dies in a slide deck. That was the theme of Clara Smyth and Dustin Ray’s session on turning compete insights into executive action. Through a mix of hard-earned lessons and practical frameworks, they broke down how to get executive buy-in for competitive intelligence. The key? Start with quality data, and be honest about what you know and don’t know.</p><p><strong>🌶️ Pipin’ Hot Takeaways:</strong></p><ol><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>As compete pros, we live in the data trenches daily. The real skill? Cutting through the noise to find signal.&nbsp;</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>CI reports without action are just pretty PDFs – lead with prescriptive insights that align with objectives</li><li data-list="ordered"><span class="ql-ui" contenteditable="false"></span>Be your executive team’s early warning system. Show them what they don’t know with courage and humility</li></ol><p>🎤&nbsp;<strong>Mic Drop Moments:</strong>&nbsp;</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>On Impact</strong>:&nbsp;<em>“Is an insights report that isn’t actioned on worth making? – Clara&nbsp;</em></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><strong>On Visibility</strong>:&nbsp;<em>“Nobody really understands what we do outside of CI and product marketing. So if we don’t say it, who will? You have to be your best champion and your best critic.” –Dustin&nbsp;</em></li></ol><p>Session slides👇</p><div><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 129.4118%;"><iframe src="https://drive.google.com/file/d/1U25naUMVCIRlb_FMmGOBFLL_GHuC8HM0/preview?usp=embed_googleplus" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen=""></iframe></div></div><p><br></p>

Learn how to enable executives with competitive, market and buyer insights that drive action for your competitive enablement program.

Bringing competitive, market and buyer insights to the executive table

Learn how to enable executives with insights that drive action

From Data to Decisions

Your home to level up your competitive intel skills, for free. Connect with peers in the industry, learn from others in AMAs and workshops, and celebrate at our larger events.

The Compete Community by Klue

Job Title

Connect with others, attend community events, watch content anytime and more!

Login or Sign Up for more

To unlock all parts of the community and get the best experience, complete your profile.

From Data to Decisions

Bringing competitive, market and buyer insights to the executive table

Popular

Related