Product Marketing Manager

Head of Analyst Relations

Sr Manager, Enablement

Video

<div><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/l5WLhsIn1hI?rel=0&amp;start=1730949379820" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div></div>Getting into the nitty-gritty details of competitive enablement, this power panel shared their playbooks for driving wins with competitive intel. From structuring battle cards and building sales plays to implementing tools like Highspot and Slack channels, this panel dug deep into the tactical how-tos of getting competitive intel into the hands of sellers.🌶️ Pipin’ Hot Takeaways:<ol><li data-list="ordered">Start with what moves deals – focus only on insights that drive action, and use win-loss data as your foundation</li><li data-list="ordered">Master the 10/90 rule for your competitive content. For example, the best battle cards lead with quick-hit insights (10%) while keeping the deeper talk tracks (90%) easily accessible for those interested.&nbsp;&nbsp;</li><li data-list="ordered">Insight distribution deserves its own strategy – plan how you’ll get insights into workflows before you build them</li></ol>🎤&nbsp;Mic Drop Moments:&nbsp;<ol><li data-list="bullet">On Focus:&nbsp;“Focus only on the insights that are connected to something that can have an action. If you’re getting a lot of information – focus on win/loss. It should be the anchor to the rest.” – Caroline&nbsp;</li><li data-list="bullet">On Strategy:&nbsp;“Start with your key objections, make those front and center – take your key differentiators and position yourself against those objections.” – Sarah&nbsp;</li></ol>

Join fellow competitive enablement practioners as they discuss how to transform your competitive data into deal-winning insights.

Learn what to focus on first to translate all of the competitive intel you’re capturing into usable insights for revenue teams

Transforming Your Competitive Data Into Deal-Winning Insights

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Transforming Your Competitive Data Into Deal-Winning Insights

Learn what to focus on first to translate all of the competitive intel you’re capturing into usable insights for revenue teams

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