Competitive Intelligence Manager

Competitive Intelligence Lead, Product Marketing

Video

<div><div style="left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/bBQ0NBfb98U?rel=0&amp;start=1730949305137" style="top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;" allowfullscreen="" scrolling="no" allow="accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;"></iframe></div></div>In this candid conversation hosted by Jason Smith, these two compete leaders broke down how they’ve turned win-loss data into rocket fuel for their compete programs. Dylan shared how his team serves hundreds of sellers while still making win-loss insights valuable to product and strategic leaders. Meanwhile, Claire revealed how SurveyMonkey’s product teams have become some of her biggest win-loss champions.🌶️&nbsp;Pipin’ Hot Takeaways:<ol><li data-list="ordered">Your reputation as a compete pro is built on transparency – trust comes from sharing unvarnished truths</li><li data-list="ordered">Win-loss isn’t just for sales; it shapes decisions across the entire organization</li><li data-list="ordered">Know your audience: insights that work in the boardroom need different packaging in your sales channels</li></ol>🎤&nbsp;Mic Drop Moments:&nbsp;<ol><li data-list="bullet">On Integration:&nbsp;“With win-loss, you’re able to not just support the sellers on their individual deals, but now you’re providing something of value to product leadership, customer success leadership, strategic leaders, marketing…” – Dylan&nbsp;</li><li data-list="bullet">On Product Impact:&nbsp;“Our product team is really bought in… it’s really difficult to ask a customer what they don’t like about a product they haven’t bought yet. Win-loss gives us that insight.” – Claire&nbsp;</li><li data-list="bullet">On Delivering Win-Loss Insights:&nbsp;“I bundle it so there’s not a lot of noise. That way I can really have the biggest impact… it’s about meeting folks where they’re at in the channels that they live in.” – Claire&nbsp;</li></ol>

Hear firsthand how AutoDesk and SurveyMonkey have combined their win-loss and competitive enablement programs to complement one another.

Learn how Dylan and Claire's win-loss and competitive enablement programs complement one another

How Market Leaders Combine Win-Loss & Competitive Enablement

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How Market Leaders Combine Win-Loss & Competitive Enablement

Learn how Dylan and Claire's win-loss and competitive enablement programs complement one another

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