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Framing the Market for Your Buyer

Posted Nov 15, 2024 | Views 16
# competitive positioning
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Clara Smyth
Director, Competitive Enablement Services @ Klue

Clara is a competitive industry veteran with over 10 + years of competitive enablement and intelligence experience. She has built and scaled compete programs at Slack, Salesforce, Oracle NetSuite, & iCIMS and has a passion for putting insights into action working with revenue-generating, strategy, product & executive teams. Clara shares best practices regularly and has spoken at conferences hosted by Gartner, the Product Marketing Alliance, Competitive Marketing Summit and others. She hosts the Compete Network’s Back Office to Boardroom podcast that gives leaders a platform for sharing how they elevated compete programs from the back office to the executive boardroom.

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Jon Itkin
Founder @ In the Kitchen

https://www.linkedin.com/in/jonitkin/

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SUMMARY

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Compete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

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