Name: How%20a%20Small%20Company%20Positions%20Against%20Their%20Top%20Competitor%20w/%20Anthony%20Pierri%20%7C%20Coffee%20&%20Compete
Uploaded: 2025-02-03T20:28:29.490Z

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Leverage Klue's Partner Network to ensure that your competitive
enablement program never misses a beat.

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Cofounder & Partner

Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.

How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri | Coffee & Compete

TIMESTAMPS:

- 00:00 - Klue things and Compete Network drops
- 02:20 - Introducing Anthony Pieri
- 03:04 - Freckle.io vs. Clay
- 11:34 - Anthony's work with Freckle's positioning
- 13:23 - The risk of calling out competitors
- 17:35 - Private equity's effect on positioning
- 20:00 - The reception to Freckle vs. Clay
- 23:57 - Being direct with competitors
- 27:09 - Hunter calls out our competitor?
- 29:00 - How to call out your competitors
- 33:14 - Anthony's perspective on calling out competitors

How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri | Coffee & Compete

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