Name: Turning%20Win-Loss%20Insights%20Into%20Action%20w/%20Valerie%20Bonaldo%20%7C%20Coffee%20&%20Compete
Uploaded: 2025-04-07T19:19:05.428Z

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Director of Product Marketing

You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.

Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82


Turning Win-Loss Insights Into Action w/ Valerie Bonaldo | Coffee & Compete

TIMESTAMPS:

- 00:00 - Valerie Bonaldo is on the pod!
- 01:16 - Why start a Win-Loss program?
- 02:20 - Implementing Win-Loss insights
- 04:08 - Stakeholder engagement with Win-Loss analysis insights
- 08:08 - Distribution WinLoss insights
- 13:07 - Combining Win-Loss with other data sources
- 15:03 - Cadence for distributing Win-Loss insights
- 16:55 - Sharing Win-Loss results with revenue teams
- 19:17 - Valerie's best Win-Loss insights
- 20:35 - Challenges with running Win-Loss analysis
- 23:38 - Measuring the impact of a Win-Loss program
- 25:55 - Best piece of advice for someone starting their first Win-Loss program

Turning Win-Loss Insights Into Action w/ Valerie Bonaldo | Coffee & Compete

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