The Compete Community by Klue
+00:00 GMT
SIGN IN
Sign in or Join the community to continue

Turning Win-Loss Insights Into Action w/ Valerie Bonaldo | Coffee & Compete

Posted Apr 07, 2025 | Views 12
# win-loss
# sales enablement
Share

speaker

user's Avatar
Valerie Bonaldo
Director of Product Marketing @ Seismic

SUMMARY

You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.

Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82

+ Read More

TRANSCRIPT

TIMESTAMPS:

  • 00:00 - Valerie Bonaldo is on the pod!
  • 01:16 - Why start a Win-Loss program?
  • 02:20 - Implementing Win-Loss insights
  • 04:08 - Stakeholder engagement with Win-Loss analysis insights
  • 08:08 - Distribution WinLoss insights
  • 13:07 - Combining Win-Loss with other data sources
  • 15:03 - Cadence for distributing Win-Loss insights
  • 16:55 - Sharing Win-Loss results with revenue teams
  • 19:17 - Valerie's best Win-Loss insights
  • 20:35 - Challenges with running Win-Loss analysis
  • 23:38 - Measuring the impact of a Win-Loss program
  • 25:55 - Best piece of advice for someone starting their first Win-Loss program
+ Read More
Sign in or Join the community
Because nobody went to school for competitive intelligence.
The Compete Community by Klue
Create an account
Because nobody went to school for competitive intelligence.
Comments (0)
Popular
avatar


Watch More

How to Elevate your Competitive Strategy with Win Loss Analysis | Compete Week 2023
Posted Nov 13, 2023 | Views 757
# competitive enablement
Sharing Win-Loss Analysis Insights with Your Exec Team | Competitive Enablement Show LIVE - Ep. 10
Posted Feb 14, 2023 | Views 738
# win-loss
# competitive enablement
How the C Suite are Using Win Loss Analysis to Improve Their Revenue Process | Compete Week 2023
Posted Nov 13, 2023 | Views 880
# competitive enablement
# sales enablement
Privacy Policy
Code of Conduct