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How to Lay the Foundation for the Most Impactful Win-Loss Research

Posted Apr 02, 2024 | Views 652
# winloss
# Klue Quarterly
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SPEAKERS
Dylan D'Urso
Dylan D'Urso
Dylan D'Urso
Competitive Intelligence Manager @ Autodesk
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Robyn Welfare
Robyn Welfare
Robyn Welfare
Research Director @ Klue
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SUMMARY

You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.

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