This seller doesn’t just think competitive intelligence is a waste of time… he’s actually clueless. Watch a ‘sure fire’ deal turn into a full fledged disaster. This is the (weird) story of Jonathan.

Klueless: A Competitive Deal Story

Jason kicked off Compete Week 2024 with a hard truth: you don’t know the real reasons you lose deals – only your buyers do. 

The Competitive Blindspot That’s Costing You Millions

How Market Leaders Combine Win-Loss & Competitive Enablement

Learn how to enable executives with insights that drive action

From Data to Decisions

There’s a massive disconnect between buyers and sellers. Why a deal was won or lost looks completely different depending on who you talk to. Your sellers say one thing, while your buyer says another. No wonder the CRM data we rely on leads to decisions made based on bias and gut-feel. It’s time we bridge the gap between what buyers actually want and what sellers think they want so we can remove bias from the equation.Join us on Wednesday, November 20 at 10:00 am PT/1 pm ET to get a first glimpse at Klue’s 360° Win-Loss, including a breakdown of how Klue customers are already using it today to improve their product and go-to-market strategy with objective feedback from their buyers.

An Inside Look At Klue's New 360° Win-Loss

It’s time for us to come together at Compete Week 2024.Too often, product marketers and compete pros are ‘teams of one’ working in isolation. That’s why Klue is bringing the community together (both in-person and virtually) with Compete Week.Attendees will get a chance to learn new tactics to improve their skills, network with folks who are walking in their shoes, and elevate the industry as a whole.At Compete Week, we’ll also be sharing the secrets behind how win-loss and competitive enablement should come together to give you an even bigger leg up on the competition.Join thousands of your peers at the biggest Compete event of the year.

Virtual Compete Week 2024

We're taking the Klue World Tour across the globe, and next stop: London 🇬🇧Our CEO, Jason Smith, will be sharing his insights on Competitive Intelligence, AI, and Win-Loss strategies, followed by interactive roundtable discussions focused on your specific needs in these areas. Whether you're a long-time Klue customer or just starting to explore the world of Competitive Intelligence, we'd love to see you in person for this event.Agenda: 8:30 AM - ☕ Arrive + Coffee9:00 AM - 🎤 Keynote by Jason Smith "Using Competitive Intelligence, Win-loss, and AI to Improve Sales Performance" Learn how to elevate your Compete program's impact, connect buyer insights to sales performance, and harness AI to streamline your competitive processes.9:45 AM - 💬 Roundtable Discussions 10:45 AM - 🤝 NetworkingCome for the coffee, stay for the insights ☕💡 Please note seating is limited

Klue World Tour - London

If you're in a crowded space, how do you frame the market and your unique value within it in order to stand out from the competition in the eyes of your buyer?Jon Itkin and Clara Smyth have you covered.In our next Power (Half) Hour, join us on Sep. 27 9:30am PST, you'll learn:<ol><li data-list="ordered">How to educate your buyers and frame the market for them</li><li data-list="ordered">How to effectively group similar competitors for clearer market positioning</li><li data-list="ordered">How to craft a compelling competitive narrative based on your market framing and competitive alternatives</li></ol>Come wrap up your Friday with the product marketing and competitive intel community, and bring a question or two!

Framing the Market for Your Buyer: Tiering Competitive Threats

Join hosts Rowan and SPECIAL guest co-host Julien Sauvage in episode five of The Marchitect as they explore why&nbsp;“Product marketing needs to captain your product launch.”They're joined by Beth Caplow, the VP of GTM and Portfolio Marketing at Forrester, and Tamara Grominsky of PMM Camp to discuss the critical role of product marketing in driving successful B2B launches. In this session, you’ll learn the key steps to crafting a launch strategy that aligns your entire organization—from executives to sales teams—around clear objectives and a unified market approach. Tamara, and Beth will share practical insights on setting the right launch objectives, defining target audiences, and tracking the KPIs that matter most.Hosted by Rowan Noronha.

Captain Your Launch: Mastering B2B Product Launches

Your home to level up your competitive intel skills, for free. Connect with peers in the industry, learn from others in AMAs and workshops, and celebrate at our larger events.

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