Andy shares how Product Marketers can enable sellers to win more deals by focusing more on how they show up in the demo.


How to Help Your Sellers Nail Their First Competitive Demo

Finding Your Value Wedge

Learn how to use Ask Klue to immediately surface competitive intelligence wherever you're working.

How to with Klue: Ask Klue

Andy McCotter-Bicknell shares how Product Marketers can improve their competitive coverage with sales confidence surveys.

How to Uncover Competitive Threats with Sales Confidence Surveys

You're Invited! 🍽️✨In town for the PMA Leaders Summit or local to NYC? Join fellow product marketing, CI, and marketing leaders for a private dinner hosted by Klue. We’ll share a meal, swap ideas, and dive into how AI is reshaping the product marketing function—from positioning and messaging to competitive intel and GTM.<ol><li data-list="bullet">📍 Where: Copinette – A chic Midtown spot with American cuisine and French flair</li><li data-list="bullet">📅 When: Wed, Jun 11 at 6:15pm EST</li><li data-list="bullet">🍷 Why: Because forward-thinking marketers deserve a great meal—and even better conversation</li></ol>Spots are limited. If you can no longer make it, please let us know ASAP.

Dinner & Dialogue: AI’s Role in Product Marketing

PMMs shouldn’t have to choose between strategic work and helping sales win.But when deal support turns into one-off fire drills, it’s easy to lose time, credibility—and revenue.This event is built for PMMs and compete leaders who want to scale their impact across every deal—without being pulled into every call.You’ll walk away with 5 proven plays you can run to:<ol><li data-list="bullet">Identify revenue threats faster</li><li data-list="bullet">Build wedges that stick with sellers</li><li data-list="bullet">Equip teams to win without constant hand-holding</li></ol>We’re breaking down what the best PMMs do to influence deal outcomes at scale—from wedge design to objection frameworks to internal threat analysis.This isn’t a product demo. It’s a strategy session for PMMs who want to operationalize enablement that actually moves revenue.(Okay… there is a demo. And it’s big. But we’ll get to that later.)

5 Plays to Support Competitive Deals (yes, with AI)

<h2>Step into the New Frontier of Compete at Compete Week 2025 </h2>📅 September 15–16, 2025 | 📍 Polygon Gallery, North VancouverCompete Week 2025 is where the most forward-thinking product marketers, competitive intelligence pros, and enablement leaders gather to shape the future of compete. Set against the stunning North Vancouver waterfront, this is more than a conference—it’s a launchpad for what’s next.<h3>Why You Should Be There:</h3>✅ Track Industry Shifts Before Your Competitors Do Get ahead of the curve with expert-led sessions on emerging trends reshaping the competitive landscape.✅ AI Isn’t the Future—It’s Now See how Klue’s newest AI-powered features—and real-world examples from top teams—are transforming competitive workflows, saving hours, and driving sharper, faster deal support.✅ Learn With the Best, Not Just From Them Connect with a tight-knit community of peers in hands-on sessions, open forums, and curated networking events. Leave with proven frameworks, fresh ideas, and new allies.This is your chance to move beyond battlecards and embrace a faster, smarter, more connected approach to compete.Who’s Attending: Product marketing, CI, and enablement leaders who are defining what best-in-class compete looks like in 2025—and beyond.🚨 Spots are limited. Secure your seat before it sells out. Speakers and full agenda coming soon.

Compete Week 2025

Curious about launching a win-loss program but unsure where to start?&nbsp;&nbsp;Join us for a 45-minute virtual Peer Circle event designed exclusively for Klue’s customers who know compete inside and out. You’ll connect with fellow competitive enablement practitioners to learn how top teams are integrating their CI programs with AI and buyer insights to run smarter, more impactful programs.Here’s what we’ll dig into together:🔹 How do you currently conduct win-loss, if at all?🔹What’s your dream-state win-loss program look like? Where are you stuck?&nbsp;🔹 What’s one thing you wish was easier or faster in your current workflow?This is an interactive, peer-to-peer conversation moderated by Ryan Sorley, VP of Win-loss and author of Blindspots. This form is designed for learning and sharing. Bring your questions, challenges, and best ideas.Seats are limited - grab yours now!

Peer Circle: Win-Loss

Your home to level up your competitive intel skills, for free. Connect with peers in the industry, learn from others in AMAs and workshops, and celebrate at our larger events.

The Compete Community by Klue

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