How to Recruit and Conduct a Win-Loss Interview

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Customer Spotlight: Jacob Presson from Relias

✅ SOLD OUT ✅You're Invited! 🍽️✨Heading to the Competitive Marketing Summit in Golden, Colorado? Wrap up your full conference day with great food, great company, and great conversation.Join folks from the Klue crew including Denver-local Clara Smyth for a VIP dinner at Indulge Bistro &amp; Wine Bar, a chic spot for shareable bites and delicious drinks downtown Golden.<ol><li data-list="bullet">📍 Where: Indulge Bistro &amp; Wine Bar</li><li data-list="bullet">📅 When: Tues, Mar 25 at 7pm MST</li><li data-list="bullet">🍷 Why: Because competitive pros deserve a great meal and even better company</li></ol>Spots are limited. If you can no longer make it, please let us know ASAP.

Dine with Klue: Colorado

<h2>How do you set your win-loss program up for success?</h2>Ryan Sorley has spent 10+ years working with businesses on building their win-loss programs. And there are three truths he’s seen as to why many fail:<ol><li data-list="ordered">Program owners don’t know what good looks like</li><li data-list="ordered">Win-loss programs aren’t one-size-fits-all… but the advice is:</li><li data-list="ordered">There’s no easy way to diagnose issues and fix problems</li></ol>Join us for our next Power (Half) Hour, where Ryan, VP of Win-Loss at Klue and author of Blindspots, will walk through tactics you can implement tomorrow to get your win-loss program up and running (or back on track!).Don't forget to bring your toughest win-loss questions on Fri, Apr 4th for Ryan to answer live! 🎤

How to Launch a Win-loss Program

Ryan Sorley has spent 10+ years working with businesses on building their win-loss programs. And there are three truths he’s seen as to why many fail:<ol><li data-list="ordered">Program owners don’t know what good looks like</li><li data-list="ordered">Win-loss programs aren’t one-size-fits-all… but the advice is</li><li data-list="ordered">There’s no easy way to diagnose issues and fix problems</li></ol>That’s why we’re inviting you to join Ryan and your peers for an exclusive Win-Loss Masterclass Workshop, where you’ll gain hands-on experience applying Klue’s READYGO framework.&nbsp;This is the framework we use with our customers to ensure that you design, execute, and scale a world-class win-loss program.Then, stick around for a celebratory happy hour with drinks, networking, and a complimentary signed copy of Ryan’s new book, Blindspots: The Ultimate Guide to Building a Better Win-Loss Program.Limited spots available, secure yours today!

Win-Loss Workshop: London

Win-Loss Workshop: Boston

<h2>How do you uncover crucial competitive insights during the win-loss interview process?</h2>In our next Power (Half) Hour, Jen Doyle and Aldona Dye from the Klue Win-Loss research team will break down the art of conducting effective win-loss interviews using the DEPTH model (Details, Engaged, Personal, Trust, High-impact). In this 30-minute interactive session, they will show you:<ol><li data-list="ordered">How to build target lists with 3 key criteria</li><li data-list="ordered">How to apply the DEPTH framework</li><li data-list="ordered">How to enhance the quality of your interviews using open-ended prompts.</li></ol>Join your peers on Friday and bring a question or two for Aldona &amp; Jen to answer live. 🎤

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