An Inside Look At Klue's New 360° Win-Loss

This seller doesn’t just think competitive intelligence is a waste of time… he’s actually clueless. Watch a ‘sure fire’ deal turn into a full fledged disaster. This is the (weird) story of Jonathan.

Klueless: A Competitive Deal Story

Jason kicked off Compete Week 2024 with a hard truth: you don’t know the real reasons you lose deals – only your buyers do. 

The Competitive Blindspot That’s Costing You Millions

How Market Leaders Combine Win-Loss & Competitive Enablement

<h2>How do you get everyone in your organization aligned on how to talk about your competitors?</h2>In first Power (Half) Hour of the new year, Mara Konrad Senior Content Services Manager at Klue will help you tackle one of competitive enablement's trickiest challenges. In 30 minutes, Mara will show you:<ol><li data-list="ordered">The difference between four distinct competitive tones (ambiguous, indirect mention, direct mention sensitive, and direct mention bold)</li><li data-list="ordered">A framework for getting organization buy-in on your tone</li><li data-list="ordered">How to match competitive tone to context</li></ol>And much more.Join the product marketing and competitive intel community on the 2nd Friday into the new year and bring a question or two for Mara to answer live!

How to Build Internal Consensus on Your Competitive Tone

<h2>How do you build the most actionable battle cards (with limited scrolling) to keep sellers engaged?</h2>In our next Power (Half) Hour Josh Gladstone, Content Analyst at Klue, will break down the anatomy of an effective battle card and introduce you to the&nbsp;COMP-ACT Framework&nbsp;(Comparison + Action.) In 30 minutes, Josh will show you:<ol><li data-list="ordered">How to build battlecards that show how you stack up against competitors</li><li data-list="ordered">How to give sellers specific actions they can take based on those battlecard comparisons. </li><li data-list="ordered">How to optimize screen real estate, minimize scroll depth, limit hidden content, remove duplicates, and maintain consistent formatting across cards.</li></ol>This is the Compete Community's FAVOURITE TOPIC! Join your peers on Friday and bring a question or two for Josh to answer live.

How to Build a Deal-Winning Battlecard

<h2>How do you uncover crucial competitive insights during the win-loss interview process?</h2>In our next Power (Half) Hour, Jen Doyle and Aldona Dye from the Klue Win-Loss research team will break down the art of conducting effective win-loss interviews using the DEPTH model (Details, Engaged, Personal, Trust, High-impact). In this 30-minute interactive session, they will show you:<ol><li data-list="ordered">How to build target lists with 3 key criteria</li><li data-list="ordered">How to apply the DEPTH framework</li><li data-list="ordered">How to enhance the quality of your interviews using open-ended prompts.</li></ol>Join your peers on Friday and bring a question or two for Aldona &amp; Jen to answer live. 🎤

How to Recruit and Conduct a Win-Loss Interview

<h2>How do you build a win-loss program that keeps all members of your organization informed and helps drive change?</h2>In our next Power (Half) Hour on Fri, Dec 6 at 9:30am PST, you'll learn the framework that Klue's own Competitive Enablement Manager Hunter Sones uses to distribute win-loss insights across the org. Hunter will show you:<ol><li data-list="ordered">How to set up a self-serve win-loss hub</li><li data-list="ordered">How to recruit and manage an internal win-loss committee</li><li data-list="ordered">How to produce functional readouts</li><li data-list="ordered">How to deliver an executive summary presentation that actions change</li></ol>Come wrap up our last event of the year with the product marketing and competitive intel community on Friday and bring a question or two for Hunter! ❓

How to Drive Action With Win-Loss Insights

There’s a massive disconnect between buyers and sellers. Why a deal was won or lost looks completely different depending on who you talk to. Your sellers say one thing, while your buyer says another. No wonder the CRM data we rely on leads to decisions made based on bias and gut-feel. It’s time we bridge the gap between what buyers actually want and what sellers think they want so we can remove bias from the equation.Join us on Wednesday, November 20 at 10:00 am PT/1 pm ET to get a first glimpse at Klue’s 360° Win-Loss, including a breakdown of how Klue customers are already using it today to improve their product and go-to-market strategy with objective feedback from their buyers.

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