Everyone has brutal stories about lost deals… but these are next level.

In episode 3 of Sellers Say the Darndest Things, Zaven Gabriel, Jose Gonzalez, and Patrick Wall played two lies and one truth, sharing their most unbelievable closed-lost reasons…

And from Red Sox-induced depression to... well, let's just say "recreational extradition" to Venezuela, the stories we heard were wild.

Ep. 3 | The Seller Called His Wife a ....

In this guide, we’ll show you how to:
-Structure your tagging framework for maximum insights
-Apply tagging best practices
-Avoid the common tagging pitfalls that derail analysis

How to Tag Win-Loss Interviews

In this blog, we’ll walk you through five of the most effective methods for getting your insights into the right hands so they can start driving action. 

Driving Action: 5 Ways to Distribute Win-Loss Insights Across Your Org

You’ve set up your win-loss program, conducted buyer interviews, gathered seller feedback, and carefully tagged each conversation.

The next critical step? Analyzing all the data.

How to Analyze Win-Loss Data 

Join folks from the Klue Crew for Coffee &amp; Compete: Toronto, a no-BS, straight-talking morning about how AI can be used in compete, common challenges, and the seriously cool agentic tools Klue is building into our platform.<h3>What's brewing ☕</h3><ol><li data-list="bullet">Common challenges with AI in competitive enablement and where the world is headed (our lessons learned after 5+ years of AI development)</li><li data-list="bullet">Using agents for competitive research </li><li data-list="bullet">The inside track on using agents to personalize content for sellers (spoiler: it’s about making the platform work smarter for you)</li></ol>Whether you’re looking to supercharge how you display compete content to your sellers or trying to feed quality intel into your enterprise LLMs, this casual hangout is where you’ll get the unfiltered story straight from our product leaders.No PowerPoints. No corporate-speak. Just honest conversation about the tech we’re building to make your compete life easier.Come curious. Leave caffeinated and informed. 💡

Coffee & Compete: Toronto

Ryan Sorley has spent 10+ years working with businesses on building their win-loss programs. And there are three truths he’s seen as to why many fail:<ol><li data-list="ordered">Program owners don’t know what good looks like</li><li data-list="ordered">Win-loss programs aren’t one-size-fits-all… but the advice is</li><li data-list="ordered">There’s no easy way to diagnose issues and fix problems</li></ol>That’s why we’re inviting you to join Ryan and your peers for an exclusive Win-Loss Masterclass Workshop, where you’ll gain hands-on experience applying Klue’s READYGO framework.&nbsp;This is the framework we use with our customers to ensure that you design, execute, and scale a world-class win-loss program.Then, stick around for a celebratory happy hour with drinks, networking, and a complimentary signed copy of Ryan’s new book, Blindspots: The Ultimate Guide to Building a Better Win-Loss Program.Limited spots available, secure yours today!

Win-Loss Workshop: Boston

Win-Loss Workshop: London

<h2>How do you set your win-loss program up for success?</h2>Ryan Sorley has spent 10+ years working with businesses on building their win-loss programs. And there are three truths he’s seen as to why many fail:<ol><li data-list="ordered">Program owners don’t know what good looks like</li><li data-list="ordered">Win-loss programs aren’t one-size-fits-all… but the advice is:</li><li data-list="ordered">There’s no easy way to diagnose issues and fix problems</li></ol>Join us for our next Power (Half) Hour, where Ryan, VP of Win-Loss at Klue and author of Blindspots, will walk through tactics you can implement tomorrow to get your win-loss program up and running (or back on track!).Don't forget to bring your toughest win-loss questions on Fri, Apr 4th for Ryan to answer live! 🎤

How to Launch a Win-loss Program

<h2>Coffee, Conversation &amp; Competitive Insights ☕</h2>Join 360insights and Klue for an exclusive networking conversation on competitive marketing and incentive strategy where real talk meets real impact.&nbsp;&nbsp; ☕&nbsp;What to Expect:Fireside Chat-Style Discussion – A lively, interactive conversation on the latest trends shaping competitive marketing and incentive program design.&nbsp;&nbsp;Networking with Industry Peers – Connect with fellow marketing and revenue leaders who are navigating the same challenges and opportunities.&nbsp;&nbsp;Actionable Insights – Walk away with fresh strategies and perspectives to strengthen your competitive advantage.&nbsp;&nbsp;Why Attend?Competitive intelligence and incentive strategies are evolving faster than ever. This is your chance to engage in a candid, no-slides conversation about:&nbsp;&nbsp;✅ The biggest shifts in competitive marketing and how they impact revenue teams&nbsp;&nbsp;✅ How organizations are using incentives to drive customer and partner engagement&nbsp;&nbsp;✅ Lessons learned from leaders shaping the future of competitive strategy&nbsp;&nbsp;Come for the coffee, stay for the conversation, and leave with new connections and actionable takeaways.&nbsp;&nbsp;Seats are limited—register now!

Forrester B2B Summit: Coffee with 360insights & Klue

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