“How do I close the deals in front of me – today?” The future of CI isn’t competitor‑first. It’s deal‑first. Learn how to support your sellers, today and in the future.

From Competitor-First to Deal-First

The best competitive intel lies within the four virtual walls of your organization. Your sales team and internal experts are your best source of competitive intelligence.

How to Access Competitive Intel from Your Revenue Teams

This guide is all about nailing those critical first steps of building your win-loss program.

How to Build the Foundations for a Successful Win-Loss Program

Everyone has brutal stories about lost deals… but these are next level.

In episode 3 of Sellers Say the Darndest Things, Zaven Gabriel, Jose Gonzalez, and Patrick Wall played two lies and one truth, sharing their most unbelievable closed-lost reasons…

And from Red Sox-induced depression to... well, let's just say "recreational extradition" to Venezuela, the stories we heard were wild.

Ep. 3 | The Seller Called His Wife a ....

Curious about launching a win-loss program but unsure where to start?&nbsp;&nbsp;Join us for a 45-minute virtual Peer Circle event designed exclusively for Klue’s customers who know compete inside and out. You’ll connect with fellow competitive enablement practitioners to learn how top teams are integrating their CI programs with AI and buyer insights to run smarter, more impactful programs.Here’s what we’ll dig into together:🔹 How do you currently conduct win-loss, if at all?🔹What’s your dream-state win-loss program look like? Where are you stuck?&nbsp;🔹 What’s one thing you wish was easier or faster in your current workflow?This is an interactive, peer-to-peer conversation moderated by Ryan Sorley, VP of Win-loss and author of Blindspots. This form is designed for learning and sharing. Bring your questions, challenges, and best ideas.Seats are limited - grab yours now!

Peer Circle: Win-Loss

PMMs shouldn’t have to choose between strategic work and helping sales win.But when deal support turns into one-off fire drills, it’s easy to lose time, credibility—and revenue.This event is built for PMMs and compete leaders who want to scale their impact across every deal—without being pulled into every call.You’ll walk away with 5 proven plays you can run to:<ol><li data-list="bullet">Identify revenue threats faster</li><li data-list="bullet">Build wedges that stick with sellers</li><li data-list="bullet">Equip teams to win without constant hand-holding</li></ol>We’re breaking down what the best PMMs do to influence deal outcomes at scale—from wedge design to objection frameworks to internal threat analysis.This isn’t a product demo. It’s a strategy session for PMMs who want to operationalize enablement that actually moves revenue.(Okay… there is a demo. And it’s big. But we’ll get to that later.)

5 Plays to Support Competitive Deals (yes, with AI)

Join folks from the Klue Crew for Coffee &amp; Compete: Toronto, a no-BS, straight-talking morning about how AI can be used in compete, common challenges, and the seriously cool agentic tools Klue is building into our platform.<h3>What's brewing ☕</h3><ol><li data-list="bullet">Common challenges with AI in competitive enablement and where the world is headed (our lessons learned after 5+ years of AI development)</li><li data-list="bullet">Using agents for competitive research </li><li data-list="bullet">The inside track on using agents to personalize content for sellers (spoiler: it’s about making the platform work smarter for you)</li></ol>Whether you’re looking to supercharge how you display compete content to your sellers or trying to feed quality intel into your enterprise LLMs, this casual hangout is where you’ll get the unfiltered story straight from our product leaders.No PowerPoints. No corporate-speak. Just honest conversation about the tech we’re building to make your compete life easier.Come curious. Leave caffeinated and informed. 💡

Coffee & Compete: Toronto

Ryan Sorley has spent 10+ years working with businesses on building their win-loss programs. And there are three truths he’s seen as to why many fail:<ol><li data-list="ordered">Program owners don’t know what good looks like</li><li data-list="ordered">Win-loss programs aren’t one-size-fits-all… but the advice is</li><li data-list="ordered">There’s no easy way to diagnose issues and fix problems</li></ol>That’s why we’re inviting you to join Ryan and your peers for an exclusive Win-Loss Masterclass Workshop, where you’ll gain hands-on experience applying Klue’s READYGO framework.&nbsp;This is the framework we use with our customers to ensure that you design, execute, and scale a world-class win-loss program.Then, stick around for a celebratory happy hour with drinks, networking, and a complimentary signed copy of Ryan’s new book, Blindspots: The Ultimate Guide to Building a Better Win-Loss Program.Limited spots available, secure yours today!

Win-Loss Workshop: Boston

Your home to level up your competitive intel skills, for free. Connect with peers in the industry, learn from others in AMAs and workshops, and celebrate at our larger events.

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