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How to Use Win Loss to Influence GTM Without the Manual Grind

Posted Sep 19, 2025 | Views 3
# Compete Week 2025
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SUMMARY

Win-loss programs are packed with insights — but how do you actually turn them into impact?

In this panel discussion from Compete Week 2025, three seasoned experts share how they're scaling win-loss across their orgs — from building trust with sellers, to turning interviews into strategic fuel for product and exec decisions, to making insights more actionable with AI.

🎙️ Featuring:

Andres Cardona – TransUnion Ben Cherian - Docebo Hila Lauterbach - Former HiBob and Workday Matthew Reeves - Klue

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