Compete Week 2025
# Compete Week 2025
How Lean CI Teams Multiply Their Impact with the Right Systems
Most competitive intelligence teams are lean, but the expectations? Massive. This panel dives into the practical systems, workflows, and automation tactics that CI leaders are using to drive impact without burning out.
đź‘Ą Featuring:
Rich Festante (Armis)
Odhran Reidy (Cresta)
Andrew Bartholomew (Fleetio)
Sara Busche (HSI)
Adam McQueen (Klue)
Win-loss programs are packed with insights — but how do you actually turn them into impact?
In this panel discussion from Compete Week 2025, three seasoned experts share how they're scaling win-loss across their orgs — from building trust with sellers, to turning interviews into strategic fuel for product and exec decisions, to making insights more actionable with AI.
🎙️ Featuring:
Andres Cardona – TransUnion
Ben Cherian - Docebo
Hila Lauterbach - Former HiBob and Workday
Matthew Reeves - Klue
# Compete Week 2025
AI is changing how compete teams operate — but not all workflows are created equal.
In this virtual session, Mara Konrad, Competitive Intelligence Lead at Greenhouse, walks through three tactical AI workflows that are helping her turn raw inputs into repeatable, scalable insights — without drowning in noise or manual work.
# Compete Week 2025
We’re kicking things off with a high-energy, no-fluff debate between two of the sharpest minds in Competitive Intelligence: Sharon Maxfield (360 Insights) and Scott Frost (Splunk).
You’ll hear hot takes, healthy disagreements, and a few laughs as they tackle some of the most pressing questions in CI today:
Is the battle card dead in the age of AI?
Do CI pros and PMMs need to be AI experts now?
Should competitive teams be accountable to revenue—and how?
What does the future of AI-powered CI actually look like?
Whether you’re deep in battle card strategy, building AI workflows, or just trying to support sales at scale—this is a session you don’t want to miss.
# Compete Week 2025
In this Compete Week 2025 keynote, Klue CEO Jason Smith, VP of Customer Success Adam Houghton, and VP of Sales & Marketing Katie Berg pull back the curtain on how Klue is transforming competitive intelligence with purpose-built AI workflows, structured insights, and seller-first delivery.
You’ll hear how today’s best compete teams are scaling trusted insights across every deal—without burning out or relying on generic GPT answers.
# Compete Week 2025