Coffee & Compete Podcast
# win-loss
# sales enablement
Turning Win-Loss Insights Into Action w/ Valerie Bonaldo | Coffee & Compete
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.
Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82

Valerie Bonaldo · Apr 7th, 2025
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# competitive enablement
# win-loss
# career development
# getting started
# competitive positioning
# sales enablement
# exec buy-in
# battlecards
# product marketing
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# AI
# partner
# competitive research

Kevin McLean · Apr 7th, 2025
Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.
Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82
# win-loss
# churn analysis
# tools & integrations

Anthony Pierri · Feb 3rd, 2025
Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.
# competitive positioning


Clara Smyth & Jon Itkin · Nov 15th, 2024
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Compete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.
# competitive positioning


Adam McQueen & Eric Holland · Oct 17th, 2024
We sit down with Product Marketers and Compete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a Power (half) Hour.
# career development
# product marketing
# win-loss


Adam McQueen & Hunter Sones · Sep 2nd, 2024
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.
Produced by the Compete Network powered by Klue.
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# competitive research
# sales enablement
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