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Win-Loss
# winloss
# Klue Quarterly

Why Win-Loss in 2024?

During this live Q&A, hear why Jess and the HubSpot team prioritized establishing win-loss within their business to succeed in 2024.
Jessica Davis
Jessica Davis · Apr 2nd, 2024
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Ryan Sorley
Ryan Sorley · Apr 2nd, 2024

Three Reasons Why Win-Loss Fails (and how to make sure it doesn’t)

Ryan Sorley has seen a lot of win-loss programs in his career. Some, better than others. Tune in to learn the three most commons reasons that he sees win-loss fail within businesses, and how to flip those on its head to give your company a competitive advantage with meaningful win-loss insights.
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# Klue Quarterly
Dylan D'Urso
Robyn Welfare
Dylan D'Urso & Robyn Welfare · Apr 2nd, 2024

How to Lay the Foundation for the Most Impactful Win-Loss Research

You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.
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# Klue Quarterly
Jason Smith, CEO at Klue, shares Klue's vision for how businesses will compete effectively in 2024 with the inclusion of buyer insights from win-loss and speeding time-to-analysis with artificial intelligence.
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# winloss
Not all win-loss interviews are made equal. That's why our expert Research Directors at Klue developed the D.E.P.T.H model — our framework for conducting the most impactful win-loss interviews possible. Hear how our experts use this framework across thousands of interviews, and how you can level up the depth of conversations you have with your buyers. After this session, you'll be interviewing like Letterman in no time.
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Ryan Sorley
Ryan Sorley · Jun 23rd, 2023

Blindspots Season III

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# genAI
Ryan Sorley
Ryan Sorley · May 26th, 2023

Winning with Win-loss & AI

# compete to win 2023
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# genAI
It's the first CE LIVE show of the year and it was a beauty! Adam was joined by DoubleCheck Research Director, Robyn Welfare, and Klue's Competitive Enablement Manager, Brandon Bedford to talk best practices for sharing win-loss analysis insights with your executive team. Thanks to everyone who joined the session, participated in the chat, and came on camera to ask their questions! About Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
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Paul Senatori
Bruce Kasrel
Paul Senatori & Bruce Kasrel · Dec 14th, 2022

How to Gain a Competitive Advantage With Win-Loss Analysis

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