In this Ultimate 7-Step Guide, we’ll share everything you need to know about building a win-loss program from the ground up.

What’s the difference between a program that launches successfully and those that fail? Program readiness.

Follow the steps to ensure the research you get will be valuable, relevant, and will help you take action that’s going to move the needle for your win-loss program.

Ryan Sorley has seen a lot of win-loss programs in his career. Some, better than others. Tune in to learn the three most commons reasons that he sees win-loss fail within businesses, and how to flip those on its head to give your company a competitive advantage with meaningful win-loss insights.

You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.

Jason Smith, CEO at Klue, shares Klue's vision for how businesses will compete effectively in 2024 with the inclusion of buyer insights from win-loss and speeding time-to-analysis with artificial intelligence.