You can't build a house without a foundation. And you can't run win-loss without clarifying why you're doing it in the first place. Join Dylan D'Urso, Competitive Intelligence Manager at Autodesk, as he shares the strategy you need to establish before diving into interviews so that you can execute win-loss research that truly makes a difference.

Jason Smith, CEO at Klue, shares Klue's vision for how businesses will compete effectively in 2024 with the inclusion of buyer insights from win-loss and speeding time-to-analysis with artificial intelligence.

Not all win-loss interviews are made equal. That's why our expert Research Directors at Klue developed the D.E.P.T.H model — our framework for conducting the most impactful win-loss interviews possible. Hear how our experts use this framework across thousands of interviews, and how you can level up the depth of conversations you have with your buyers. After this session, you'll be interviewing like Letterman in no time.

It's the first CE LIVE show of the year and it was a beauty! Adam was joined by DoubleCheck Research Director, Robyn Welfare, and Klue's Competitive Enablement Manager, Brandon Bedford to talk best practices for sharing win-loss analysis insights with your executive team. Thanks to everyone who joined the session, participated in the chat, and came on camera to ask their questions! About Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.