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Klue Quarterly: Winter 2025



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Adam Houghton, Cody Bernard, Adam Webb & 4 more speakers
Ep. 3 | The Seller Called His Wife a ....
Jose Gonzalez, Patrick Wall & Zaven Gabriel
How to Tag Win-Loss Interviews
Niko Pajkovic
How to Launch a Win-Loss Program
Ryan Sorley
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Jose Gonzalez, Patrick Wall & Zaven Gabriel · Apr 15th, 2025
Everyone has brutal stories about lost deals… but these are next level.
In episode 3 of Sellers Say the Darndest Things, Zaven Gabriel, Jose Gonzalez, and Patrick Wall played two lies and one truth, sharing their most unbelievable closed-lost reasons…
And from Red Sox-induced depression to... well, let's just say "recreational extradition" to Venezuela, the stories we heard were wild.
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Niko Pajkovic · Apr 9th, 2025
In this guide, we’ll show you how to:
-Structure your tagging framework for maximum insights
-Apply tagging best practices
-Avoid the common tagging pitfalls that derail analysis
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Ryan Sorley · Apr 8th, 2025
In this extra special Power (Half) Hour, Ryan Sorley, VP of Win-Loss at Klue and author of Blindspots walked us through tactics you can implement tomorrow to get your win-loss program up and running (or back on track!)
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Ryan Sorley · Apr 7th, 2025
Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀
Learn more about Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots
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Valerie Bonaldo · Apr 7th, 2025
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.
Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82
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Kevin McLean · Apr 7th, 2025
Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.
Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82
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Hunter Sones · Apr 7th, 2025
Learn how to use Klue Win-Loss tag your deal calls.
Find out more about how Klue can win you more deals:
https://web.klue.com/get-demo
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Marie Fitzgerald, Mindy Regnell & Talya Heller · Mar 26th, 2025
Welcome to Sellers Say the Darndest Things, the show where Product Marketers and Compete pros outsmart each other about the craziest, wildest and most unbelievable things their sellers said about lost deals. It's basically two lies and a truth, but with closed-lost reasons.
In this episode, we've got a faceoff between Marie Fitzgerald, Mindy Regnell and Talya Heller, and the things they say get darnedier and darndedier.
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Jen Doyle & Aldona Dye · Mar 12th, 2025
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Hunter Sones · Mar 5th, 2025
Learn how to upload your own Win-Loss interviews into Klue and see how it automatically analyzes your transcript and generates insights using AI.
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