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# product update
# Klue
Klue Quarterly: Winter 2025
+4
Adam Houghton, Cody Bernard, Adam Webb & 4 more speakers
From Competitor-First to Deal-First
Niko Pajkovic
Ep. 3 | The Seller Called His Wife a ....
Jose Gonzalez, Patrick Wall & Zaven Gabriel
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Niko Pajkovic · May 5th, 2025
“How do I close the deals in front of me – today?” The future of CI isn’t competitor‑first. It’s deal‑first. Learn how to support your sellers, today and in the future.
# sales enablement
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The best competitive intel lies within the four virtual walls of your organization. Your sales team and internal experts are your best source of competitive intelligence.
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Niko Pajkovic · May 2nd, 2025
This guide is all about nailing those critical first steps of building your win-loss program.
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Jose Gonzalez, Patrick Wall & Zaven Gabriel · Apr 15th, 2025
Everyone has brutal stories about lost deals… but these are next level.
In episode 3 of Sellers Say the Darndest Things, Zaven Gabriel, Jose Gonzalez, and Patrick Wall played two lies and one truth, sharing their most unbelievable closed-lost reasons…
And from Red Sox-induced depression to... well, let's just say "recreational extradition" to Venezuela, the stories we heard were wild.
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Niko Pajkovic · Apr 9th, 2025
In this guide, we’ll show you how to:
-Structure your tagging framework for maximum insights
-Apply tagging best practices
-Avoid the common tagging pitfalls that derail analysis
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Ryan Sorley · Apr 8th, 2025
In this extra special Power (Half) Hour, Ryan Sorley, VP of Win-Loss at Klue and author of Blindspots walked us through tactics you can implement tomorrow to get your win-loss program up and running (or back on track!)
# win-loss
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Ryan Sorley · Apr 7th, 2025
Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀
Learn more about Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots
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Valerie Bonaldo · Apr 7th, 2025
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis.
Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82
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Kevin McLean · Apr 7th, 2025
Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.
Explore more episodes of the Coffee & Compete podcast here: https://www.youtube.com/playlist?list=PL3gtz3K9Y1xcZr7t1wCEft4yFUEBnqy82
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Hunter Sones · Apr 7th, 2025
Learn how to use Klue Win-Loss tag your deal calls.
Find out more about how Klue can win you more deals:
https://web.klue.com/get-demo
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